Is audio a missed opportunity for newspapers? A bold young Irish startup, NOA, has struck deals with publishers such as Bloomberg, the New York Times and the FT to create a new audio news service from those publications’ daily news stories.

The idea, according to NOA’s Gareth Hickey and Shane Ennis, is to create a ‘Spotify for News’. Adrian chats about the idea and wonders about what kind of audio delivery might work best. Inevitably, he slips into a few impressions of well-known radio and advertising people he thinks might do it well.

Is audio a missed opportunity for newspapers? A bold young Irish startup, NOA, has struck deals with publishers such as Bloomberg, the New York Times and the FT to create a new audio news service from those publications’ daily news stories.<br><br>The idea, according to NOA’s Gareth Hickey and Shane Ennis, is to create a ‘Spotify for News’. Adrian chats about the idea and wonders about what kind of audio delivery might work best. Inevitably, he slips into a few impressions of well-known radio and advertising people he thinks might do it well.

Irish Independent Tech Editor Adrian Weckler hosts this award-winning business podcast which dives deep into the biggest industry advances and tracks the key movers and shakers behind the innovation. From interviewing Big Tech CEOs to investigations into how tech affects our working lives, the show has become Ireland’s most listened-to technology podcast.

Every week we analyse the big tech issues, interv…

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Is audio a missed opportunity for newspapers? A b…

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