What sort of power do ‘influencers’ really yield?
Adrian sits down with one of the most powerful social media figures in Ireland, who is a wanted man by commercial brands.
James Kavanagh explains what he does, why it works and how he is now earning a multiple of what he did in previous jobs.
Honesty and originality, he says, are key attributes, as well a particularly strong work ethic. He discusses how coming from a family of strongly motivated individuals, including his famous brother (Conor McGregor’s trainer), has influenced his aptitude to graft.
James also talks about why Snapchat — the platform that originally gave him his biggest boost — now appears to be “stagnating” compared to Instagram.

What sort of power do ‘influencers’ really yield?<br>Adrian sits down with one of the most powerful social media figures in Ireland, who is a wanted man by commercial brands.<br>James Kavanagh explains what he does, why it works and how he is now earning a multiple of what he did in previous jobs.<br>Honesty and originality, he says, are key attributes, as well a particularly strong work ethic. He discusses how coming from a family of strongly motivated individuals, including his famous brother (Conor McGregor’s trainer), has influenced his aptitude to graft.<br>James also talks about why Snapchat — the platform that originally gave him his biggest boost — now appears to be “stagnating” compared to Instagram.

Irish Independent Tech Editor Adrian Weckler hosts this award-winning business podcast which dives deep into the biggest industry advances and tracks the key movers and shakers behind the innovation. From interviewing Big Tech CEOs to investigations into how tech affects our working lives, the show has become Ireland’s most listened-to technology podcast.

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What sort of power do ‘influencers’ really yield?…

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