From online banking and social media to digital ads and AI subscriptions, digital services are the fastest-growing segment of global trade. Unlike physical exports, they’ve been subject to little regulation, taxation or tariffs. Until now.

On today’s Big Take podcast, Bloomberg global trade editor Brendan Murray and David Gura dig into the rising tensions over the almost $5 trillion in digital services sold across borders each year, why a consequential WTO meeting could change everything and what it means for the global tariff war.

Read more: Trump Starts Rebuilding Tariff Protections Targeting China, Europe 

Hosted by David Gura; Produced by Rachael Lewis-Krisky; Reported by Brendan Murray; Edited by Jeffrey Grocott.

Fact-checking by Eleanor Harrison-Dengate; Engineering by Alex Sugiura.

Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.