A heads up: This episode is on a difficult subject and some of it isn’t easy to listen to. You might want to listen with headphones if children are nearby. 

In just a few short years, TikTok has become as ubiquitous as Instagram, Facebook and Twitter. The brief videos and fun dance challenges that TikTok’s one billion users post on its app often become viral sensations. 

But there’s a darker side to the platform, and one TikTok is having a hard time fixing. Young children who aren’t supposed to have full access to the app are finding ways around the company’s safeguards and logging on. When they do, they're exposed to some content that's not suitable for kids, including viral videos that challenge users to do dangerous things– sometimes, with tragic results.

Bloomberg senior reporter Olivia Carville joins this episode to discuss her investigation of how kids are using TikTok–and what the company is doing about it.   

You can read Olivia’s full investigation here: https://bloom.bg/3isBcmo

Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: https://bloom.bg/3F3EJAK

Have questions or comments for Wes and the team? Reach us at bigtake@bloomberg.net.

A heads up: This episode is on a difficult subject and some of it isn’t easy to listen to. You might want to listen with headphones if children are nearby. In just a few short years, TikTok has become as ubiquitous as Instagram, Facebook and Twitter. The brief videos and fun dance challenges that TikTok’s one billion users post on its app often become viral sensations. 
But there’s a darker side to the platform, and one TikTok is having a hard time fixing. Young children who aren’t supposed to have full access to the app are finding ways around the company’s safeguards and logging on. When they do, they're exposed to some content that's not suitable for kids, including viral videos that challenge users to do dangerous things– sometimes, with tragic results.
Bloomberg senior reporter <a href="https://www.bloomberg.com/authors/ATsVbi0Cia0/olivia-carville">Olivia Carville</a> joins this episode to discuss her investigation of how kids are using TikTok–and what the company is doing about it.   
You can read Olivia’s full investigation here: <a href="https://bloom.bg/3isBcmo">https://bloom.bg/3isBcmo</a> 
Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: <a href="https://bloom.bg/3F3EJAK">https://bloom.bg/3F3EJAK</a> 
Have questions or comments for Wes and the team? Reach us at <a href="mailto:bigtake@bloomberg.net">bigtake@bloomberg.net</a>.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

Big Take

Young Kids Love TikTok–and That’s a Serious Problem

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f6847a12-da08-4e18-bd4f-af5d001528eb/transcript

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