Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves.

On today's Big Take Asia Podcast, host K. Oanh Ha talks to Bloomberg's Mia Glass about the world’s obsession with matcha – and why producers can’t keep up with the rising demand.


Read more: The Global Matcha Boom Is Driving a Shortage in Japan

Further listening: Japan’s Small Businesses Have a Problem. They Don’t Know How to Raise Prices

Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves.
On today's Big Take Asia Podcast, host K. Oanh Ha talks to Bloomberg's Mia Glass about the world&rsquo;s obsession with matcha &ndash; and why producers can&rsquo;t keep up with the rising demand.
 Read more: <a href="https://www.bloomberg.com/news/articles/2025-02-27/matcha-tiktok-craze-has-japan-facing-tea-shortage-raising-prices">The Global Matcha Boom Is Driving a Shortage in Japan </a>Further listening: <a href="https://podcasts.apple.com/us/podcast/japans-small-businesses-have-a-problem-they-dont/id1746141911?i=1000663721043">Japan&rsquo;s Small Businesses Have a Problem. They Don&rsquo;t Know How to Raise Prices</a>

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

Big Take

What's Behind the World's Matcha Shortage

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/3ccd2c71-f4ff-4704-baf5-b2d80109db97/transcript

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