What is Adidas without Yeezy? It’s making a lot less money for starters. Last year, longtime collaborator Ye — previously known as Kanye West — finally pushed executives too far with his outbursts and a series of anti-Semitic rants. Adidas cut ties on a collaboration worth billions. 

It left a gaping hole in Adidas’s profits and exposed the challenges that one of Germany’s biggest companies now faces. Bloomberg reporters Kim Bhasin and Tim Loh join this episode to walk through how it all unfolded, and where Adidas goes from here.

Read more: Adidas After Yeezy

Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: https://bloom.bg/3F3EJAK

Have questions or comments for Wes and the team? Reach us at bigtake@bloomberg.net.

What is Adidas without Yeezy? It’s making a lot less money for starters. Last year, longtime collaborator Ye — previously known as Kanye West — finally pushed executives too far with his outbursts and a series of anti-Semitic rants. Adidas cut ties on a collaboration worth billions. 
It left a gaping hole in Adidas’s profits and exposed the challenges that one of Germany’s biggest companies now faces. Bloomberg reporters <a href="https://www.google.com/search?q=kim+bhasin+bloomberg&amp;rlz=1C1GCEA_enUS1021US1021&amp;oq=kim+bhasin+bloomberg&amp;aqs=chrome.0.0i512l4j0i22i30.2273j0j7&amp;sourceid=chrome&amp;ie=UTF-8">Kim Bhasin</a> and <a href="https://www.bloomberg.com/authors/AR59NPg6Rs0/tim-loh">Tim Loh</a> join this episode to walk through how it all unfolded, and where Adidas goes from here.
Read more: <a href="https://www.bloomberg.com/news/features/2023-05-25/adidas-s-yeezy-mess-has-been-a-billion-dollar-nightmare-for-the-business?utm_medium=email&amp;utm_source=newsletter&amp;utm_term=230525&amp;utm_campaign=bigtake">Adidas After Yeezy</a>
Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: <a href="https://bloom.bg/3F3EJAK">https://bloom.bg/3F3EJAK</a> 
Have questions or comments for Wes and the team? Reach us at <a href="mailto:bigtake@bloomberg.net">bigtake@bloomberg.net</a>.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

Big Take

What Is Adidas Without Yeezy?

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