The Trump Administration wants to “make America healthy again” and one of its top priorities is removing artificial dyes from food. The company behind Welch’s Fruit Snacks has spent the past ten years doing just that.

On today’s Big Take podcast, Bloomberg’s Will Kubzansky takes us inside the Welch’s Fruit Snacks factory and explores the challenges America’s other food and drink companies could face as they try to meet the MAHA moment and make a similar change under a much faster timeline.

Read more: Making Fruit Snacks Without Synthetic Dye

The Trump Administration wants to &ldquo;make America healthy again&rdquo; and one of its top priorities is removing artificial dyes from food. The company behind Welch&rsquo;s Fruit Snacks has spent the past ten years doing just that.
On today&rsquo;s Big Take podcast, Bloomberg&rsquo;s Will Kubzansky takes us inside the Welch&rsquo;s Fruit Snacks factory and explores the challenges America&rsquo;s other food and drink companies could face as they try to meet the MAHA moment and make a similar change under a much faster timeline.
Read more:&nbsp;<a href="https://www.bloomberg.com/features/2025-welchs-fruit-snack-factory-dyes/?srnd=undefined">Making Fruit Snacks Without Synthetic Dye</a>

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

Big Take

Welch’s Fruit Snacks Get a MAHA-Friendly Makeover

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/295db12a-c0f4-45ab-ae60-b34001386362/transcript

Advertisement