The Trump Administration wants to “make America healthy again” and one of its top priorities is removing artificial dyes from food. The company behind Welch’s Fruit Snacks has spent the past ten years doing just that.

On today’s Big Take podcast, Bloomberg’s Will Kubzansky takes us inside the Welch’s Fruit Snacks factory and explores the challenges America’s other food and drink companies could face as they try to meet the MAHA moment and make a similar change under a much faster timeline.

Read more: Making Fruit Snacks Without Synthetic Dye