Tim Cook picked up the mantle from Steve Jobs as CEO of Apple over a decade ago and grew it into a multi-trillion dollar company. Now, as Cook nears traditional retirement age, speculation abounds about who will succeed him. 

Bloomberg’s Mark Gurman joins host David Gura to discuss the challenges of replacing Cook, his potential successors and how that decision will impact one of the best-known brands in the world. 

Read more: Tim Cook Can't Run Apple Forever. Who's Next?

Tim Cook picked up the mantle from Steve Jobs as CEO of Apple over a decade ago and grew it into a multi-trillion dollar company. Now, as Cook nears traditional retirement age, speculation abounds about who will succeed him. 
Bloomberg’s Mark Gurman joins host David Gura to discuss the challenges of replacing Cook, his potential successors and how that decision will impact one of the best-known brands in the world. 
Read more: <a href="https://www.bloomberg.com/news/articles/2024-05-08/apple-s-next-ceo-list-of-aapl-insiders-who-could-succeed-tim-cook">Tim Cook Can't Run Apple Forever. Who's Next?</a>

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The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

Big Take

Tim Cook Won’t Be Apple CEO Forever. Who’s Next?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/dc6bae50-84ca-4d11-9a24-b16a0157b347/transcript

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