Meta CEO Mark Zuckerberg has been going through a bit of a MAGA rebrand, complete with a new look — gold chains, grown-out hair, custom boxy, black T-shirts — and appearances on so-called manosphere podcasts hosted by MAGA-friendly comedians like Theo Von and Joe Rogan.

Those changes have translated to his company, too. Since January, Meta has rolled back diversity efforts, weakened hate speech policies, disbanded its civil-rights team, eliminated its outside fact-checking system and added a prominent Trump ally to its board of directors.

On today’s Big Take podcast, Bloomberg’s Riley Griffin joins host Sarah Holder to discuss the political evolution of Mark Zuckerberg: What he hopes to gain from getting closer to Trump and what he has to show for it.

Read more: Mark Zuckerberg Loves MAGA Now. Will MAGA Ever Love Him Back?