New Yorkers turned out by the thousands on Thursday to celebrate the Knicks’ first NBA Finals victory in 53 years. But Jalen Brunson and co. weren’t the only big winners.

On today’s Big Take podcast, Jason Kelly – host of Bloomberg’s The Deal With Alex Rodriguez and Jason Kelly – and business of sports reporter Randall Williams tell Sarah Holder about the business side of the most-watched NBA finals since 1998, and how the series bolstered the fortunes of everyone from merch sellers and New York bars to, of course, the NBA itself.

Read more: NY Knicks Fans Pay $950 to Hold Spots at Free Parade

We have a special Bloomberg subscription offer for podcast listeners at Bloomberg.com/podcastoffer.

Hosted by Sarah Holder; Produced by Rachael Lewis-Krisky with assistance from Victor Swezey; Reported by Jason Kelly and Randall Williams; Edited by Jeffrey Grocott.

Fact-checking by Laura Newcombe and Victor Swezey; Engineering by Emma Munger.

Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.

New Yorkers turned out by the thousands on Thursday to celebrate the Knicks&rsquo; first NBA Finals victory in 53 years. But Jalen Brunson and co. weren&rsquo;t the only big winners.
On today&rsquo;s Big Take podcast, Jason Kelly &ndash; host of Bloomberg&rsquo;s The Deal With Alex Rodriguez and Jason Kelly &ndash; and business of sports reporter Randall Williams tell Sarah Holder about the business side of the most-watched NBA finals since 1998, and how the series bolstered the fortunes of everyone from merch sellers and New York bars to, of course, the NBA itself.
Read more: <a href="https://www.bloomberg.com/news/articles/2026-06-17/how-to-watch-nyc-knicks-parade-pay-someone-to-hold-your-spot">NY Knicks Fans Pay $950 to Hold Spots at Free Parade</a>
We have a special Bloomberg subscription offer for podcast listeners at&nbsp;<a href="https://www.bloomberg.com/subscriptions/podcasts">Bloomberg.com/podcastoffer.</a>
Hosted by Sarah Holder; Produced by Rachael Lewis-Krisky with assistance from Victor Swezey; Reported by Jason Kelly and Randall Williams; Edited by Jeffrey Grocott.
Fact-checking by Laura Newcombe and Victor Swezey; Engineering by Emma Munger.
Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

Big Take

How the NBA is Cashing In on Its Biggest Postseason in Decades

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ed83a40b-f895-480e-b05e-b46d012b026e/transcript