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President Donald Trump fired Kristi Noem from her role as head of the Department of Homeland Security on Thursday. One of the reasons for Noem’s removal involved her oversight of a $240 million DHS ad campaign, starring herself. 

On today’s Big Take podcast, Bloomberg investigative reporters Eric Fan and Irene Casado Sanchez join host Sarah Holder to reveal the inside story of that ad blitz — and the ties between people in Trump’s orbit and the companies that were given millions to spend on it. 

Read more: Noem Ad Blitz Benefits Media Firms Linked to Trump Campaigns

President Donald Trump fired Kristi Noem from her role as head of the Department of Homeland Security on Thursday. One of the reasons for Noem&rsquo;s removal involved her oversight of a $240 million DHS ad campaign, starring herself.&nbsp;
On today&rsquo;s Big Take podcast, Bloomberg investigative reporters Eric Fan and Irene Casado Sanchez join host Sarah Holder to reveal the inside story of that ad blitz &mdash; and the ties between people in Trump&rsquo;s orbit and the companies that were given millions to spend on it.&nbsp;
Read more:&nbsp;<a href="https://www.bloomberg.com/news/features/2026-03-06/noem-dhs-ad-blitz-benefits-firms-linked-to-trump-campaigns?srnd=homepage-americas">Noem Ad Blitz Benefits Media Firms Linked to Trump Campaigns</a>

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

Big Take

The $240 Million Ad Campaign That Helped Get Kristi Noem Fired

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/02847daa-e256-4b02-9ad9-b40600111b7d/transcript