Taylor Swift’s monumental success is due to her talent as a performer — as well as her business acumen. Bloomberg’s Devon Pendleton and Claire Ballentine join this episode to talk about how the pop star has taken ownership of her music, built a fiercely loyal fan base–and become a billionaire in the process.

Read more: Taylor Swift Vaults to Billionaire Ranks With Blockbuster Eras Tour

Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: https://bloom.bg/3F3EJAK

Have questions or comments for Wes and the team? Reach us at bigtake@bloomberg.net.

Taylor Swift’s monumental success is due to her talent as a performer — as well as her business acumen. Bloomberg’s <a href="https://www.bloomberg.com/authors/AQdUWe1dz2M/devon-pendleton">Devon Pendleton</a> and <a href="https://www.bloomberg.com/authors/ATR8P7ZTClE/claire-ballentine">Claire Ballentine</a> join this episode to talk about how the pop star has taken ownership of her music, built a fiercely loyal fan base–and become a billionaire in the process.
Read more: <a href="http://bloomberg.com/graphics/2023-taylor-swift-net-worth-billionaire/">Taylor Swift Vaults to Billionaire Ranks With Blockbuster Eras Tour</a>
Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: <a href="https://bloom.bg/3F3EJAK">https://bloom.bg/3F3EJAK</a> 
Have questions or comments for Wes and the team? Reach us at <a href="mailto:bigtake@bloomberg.net">bigtake@bloomberg.net</a>.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

Big Take

Taylor Swift Is A Pop Icon. And A Billionaire

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