She’s been an astronaut, a scientist and the president of the United States. Now Barbie is a movie star. Bloomberg’s Kelly Gilblom joins this episode to talk about Mattel’s bet that the $100 million Barbie movie debuting July 21 — and the launch of the company’s entertainment division — will revive its biggest brand, reel in new fans and help it reclaim the No. 1 spot of global toymaker.

Read more: Mattel's Risky Bet on a Feminist Barbie Movie Just Might Work

Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: https://bloom.bg/3F3EJAK

She’s been an astronaut, a scientist and the president of the United States. Now Barbie is a movie star. Bloomberg’s <a href="https://www.bloomberg.com/authors/AR40qOYEEtY/kelly-gilblom">Kelly Gilblom</a> joins this episode to talk about Mattel’s bet that the $100 million Barbie movie debuting July 21 — and the launch of the company’s entertainment division — will revive its biggest brand, reel in new fans and help it reclaim the No. 1 spot of global toymaker.
Read more: <a href="https://www.bloomberg.com/feature/2023-barbie-movie-mattel/">Mattel's Risky Bet on a Feminist Barbie Movie Just Might Work</a>
Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: <a href="https://bloom.bg/3F3EJAK">https://bloom.bg/3F3EJAK</a>

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

Big Take

Mattel Bets Big On Barbie's Pink Carpet Debut

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