Bloomberg reporter Leslie Patton has noticed a pattern looking at the earnings of mid-priced, brand name companies like Kraft and Luvs. Their sales are down, while the sales of similar products on either end of the price spectrum — cheaper generics and high-end premium goods — are up.

On today’s Big Take podcast, Leslie joins host Sarah Holder to discuss how this “middle brand squeeze” is playing out on grocery store shelves.

Read more: Shoppers Are Ditching Classic Brands They Once Loved

Become a Bloomberg.com subscriber using our special intro offer at bloomberg.com/podcastoffer. You’ll get episodes of this podcast ad-free and unlock access to deep reporting, data and analysis from reporters around the world.

Bloomberg reporter Leslie Patton has noticed a pattern looking at the earnings of mid-priced, brand name companies like Kraft and Luvs. Their sales are down, while the sales of similar products on either end of the price spectrum — cheaper generics and high-end premium goods — are up.
On today’s Big Take podcast, Leslie joins host Sarah Holder to discuss how this “middle brand squeeze” is playing out on grocery store shelves.
Read more: <a href="https://www.bloomberg.com/news/features/2024-11-18/kraft-mac-cheese-sales-fall-as-shoppers-ditch-classic-us-brands?srnd=undefined">Shoppers Are Ditching Classic Brands They Once Loved</a>
Become a <a href="http://bloomberg.com/">Bloomberg.com</a> subscriber using our special intro offer at <a href="https://www.bloomberg.com/subscriptions/podcasts?utm_campaign=BigTakeDaily&amp;utm_medium=referral&amp;utm_source=Podcast">bloomberg.com/podcastoffer</a>. You’ll get episodes of this podcast ad-free and unlock access to deep reporting, data and analysis from reporters around the world.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

Big Take

Inflation’s Latest Victim: Brand Loyalty

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/86120071-29dc-478b-bad0-b22c01529462/transcript

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