Meta’s new Twitter-like social media platform called Threads is signing up users at a record pace. But will it last–and will it be a “Twitter killer”? Bloomberg Businessweek writer Max Chafkin is…skeptical. He says that after years of explosive growth, social media platforms like Twitter, Facebook and Instagram are facing big challenges. Many longtime users are spending less time each day scrolling through their feeds. Max joins this episode to talk about why people are putting down their phones and choosing to spend more time IRL.

Read more: Threads, Twitter and the No-Attention Economy

Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: https://bloom.bg/3F3EJAK 

Have questions or comments for Wes and the team? Reach us at bigtake@bloomberg.net.