For the first time in more than a decade, Burning Man has not sold out. 

The gathering prides itself on its counter-cultural roots, and draws tens of thousands of people to the Nevada desert every year for a week of art, music and adventure. But it’s also gradually moved further into the mainstream, becoming a rite of passage for a certain set of Silicon Valley elites. Whether it’s because of last year’s rain, economic strains, or something deeper, one thing is clear: this year, demand for Burning Man tickets is down. 

On today’s Big Take podcast, Bloomberg technology reporter Ellen Huet joins host Sarah Holder to grapple with a burning question: has Burning Man peaked?

Read more: Has Burning Man Peaked?