Shares of Novo Nordisk were down Thursday morning after Hims & Hers introduced a compounded version of its Wegovy pill. The dip came two days after Novo predicted its sales could drop as much as 13% this year as the company factors in competition from generic drugs that could crop up as its patents expire around the world.

On today’s Big Take podcast, Bloomberg reporters Naomi Kresge and Amber Tong talk to host David Gura about the year ahead for weight-loss drugs, from compounded products cutting into leading companies’ market share to generics that could upend the market globally.

Read more: Generic Ozempic Makers Are Coming to Upend the Obesity Market

Further listening: 
Welcome To Ozempictown, USA (No, It’s Not Hollywood)
Cheap Ozempic Copycats Are Everywhere. Are They Safe?

Hosted by David Gura; Produced by David Fox and Rachael Lewis-Krisky; Reported by Amber Tong and Naomi Kresge; Edited by Aaron Edwards.

Fact-checking by Eleanor Harrison-Dengate; Engineering by Alex Sugiura.

Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.

Shares of Novo Nordisk were down Thursday morning after Hims &amp; Hers introduced a compounded version of its Wegovy pill. The dip came two days after Novo predicted its sales could drop as much as 13% this year as the company factors in competition from generic drugs that could crop up as its patents expire around the world.
On today&rsquo;s Big Take podcast, Bloomberg reporters Naomi Kresge and Amber Tong talk to host David Gura about the year ahead for weight-loss drugs, from compounded products cutting into leading companies&rsquo; market share to generics that could upend the market globally.
Read more: <a href="https://www.bloomberg.com/news/features/2026-01-14/novo-nordisk-braces-as-generic-weight-loss-drugs-come-to-upend-market">Generic Ozempic Makers Are Coming to Upend the Obesity Market</a>
Further listening:&nbsp;
<ul>
<li aria-level="1"><a href="https://www.bloomberg.com/news/articles/2024-08-07/ozempic-to-lose-weight-transforms-local-economy-in-kentucky">Welcome To Ozempictown, USA (No, It&rsquo;s Not Hollywood)</a></li>
<li aria-level="1"><a href="https://www.bloomberg.com/news/articles/2024-07-23/are-ozempic-wegovy-mounjaro-zepbound-knockoff-drugs-safe">Cheap Ozempic Copycats Are Everywhere. Are They Safe?</a></li>
</ul>
Hosted by David Gura; Produced by David Fox and Rachael Lewis-Krisky; Reported by Amber Tong and Naomi Kresge; Edited by Aaron Edwards.
Fact-checking by Eleanor Harrison-Dengate; Engineering by Alex Sugiura.
Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

Big Take

Generic Versions of Weight Loss Drugs Will Upend the Market

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/368866a2-338c-451a-b8f8-b3e801383071/transcript