Over the past year, Apple has pulled out all the stops to tout shiny new AI tools: from big presentations at its Worldwide Developers Conference to ads featuring The Last of Us star Bella Ramsey. Now, the company is facing questions about what it’s promised versus what it’s delivered.

On today’s Big Take podcast, Bloomberg’s Mark Gurman takes host Sarah Holder inside the company’s efforts to keep up on AI and what it needs to do next to stay in the game.

Read more: Why Apple Still Hasn’t Cracked AI

Over the past year, Apple has pulled out all the stops to tout shiny new AI tools: from big presentations at its Worldwide Developers Conference to ads featuring&nbsp;The Last of Us star Bella Ramsey. Now, the company is facing questions about what it&rsquo;s promised versus what it&rsquo;s delivered.
On today&rsquo;s Big Take podcast, Bloomberg&rsquo;s Mark Gurman takes host Sarah Holder inside the company&rsquo;s efforts to keep up on AI and what it needs to do next to stay in the game.
Read more: <a href="https://www.bloomberg.com/news/features/2025-05-18/how-apple-intelligence-and-siri-ai-went-so-wrong?srnd=undefined">Why Apple Still Hasn&rsquo;t Cracked AI</a>

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

Big Take

Did Apple Sleep Through the AI Revolution?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/089300d7-2129-4d7a-9d1c-b2e101541ec4/transcript

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