What do Nike, Bud Light, Target and Disney have in common? They’re all brands that have been caught up in America’s political and culture wars. Corporations once tried to stay out of politics. Now they often find themselves under pressure from customers to take a stand on issues including racial discrimination, police violence and LGBTQ rights. And that’s sometimes led to protests and calls for boycotts.

Bloomberg Businessweek’s national correspondent Joshua Green reports that many CEOs must now weigh which poses a bigger risk to their brands—speaking up or staying quiet.

Read more: No One Understands Corporate Boycotts Like This Former Trump Researcher

Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: https://bloom.bg/3F3EJAK

Have questions or comments for Wes and the team? Reach us at bigtake@bloomberg.net.

What do Nike, Bud Light, Target and Disney have in common? They’re all brands that have been caught up in America’s political and culture wars. Corporations once tried to stay out of politics. Now they often find themselves under pressure from customers to take a stand on issues including racial discrimination, police violence and LGBTQ rights. And that’s sometimes led to protests and calls for boycotts.
Bloomberg Businessweek’s national correspondent <a href="https://www.bloomberg.com/authors/AP4X8fkBBbg/joshua-green">Joshua Green</a> reports that many CEOs must now weigh which poses a bigger risk to their brands—speaking up or staying quiet.
Read more: <a href="https://www.bloomberg.com/news/features/2023-10-25/bud-light-target-boycotts-show-how-culture-wars-came-to-retail-after-2020">No One Understands Corporate Boycotts Like This Former Trump Researcher</a>
Listen to The Big Take podcast every weekday and subscribe to our daily newsletter: <a href="https://bloom.bg/3F3EJAK">https://bloom.bg/3F3EJAK</a> 
Have questions or comments for Wes and the team? Reach us at <a href="mailto:bigtake@bloomberg.net">bigtake@bloomberg.net</a>.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

Big Take

Consumer Brands Keep Getting Pulled Into Politics

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