Bluey, the Australian animated TV show about a family of Blue Heeler dogs, is worth $2 billion. But is Bluey worth that without the show’s auteur Joe Brumm in the picture? The release of a special extended episode coming this weekend is sparking rumors about the smash-hit sensation.

On today’s Big Take podcast, Bloomberg’s Devin Leonard and Reyhan Harmanci join host David Gura to talk about the beloved program, the secret to its broad appeal, and the challenge of managing Bluey’s commercial success. Featuring some of our youngest listeners.

Further reading: How Bluey Became a $2 Billion Smash Hit—With an Uncertain Future