In 2001, it was lipstick. After the 2008 financial crisis, it was DIY haircuts. In times of economic turmoil, consumers tend to change the way they spend on makeup and beauty. So what is the beauty industry telling us now about the state of the US economy? 

On today’s Big Take podcast, Bloomberg’s Ben Steverman visits a beauty convention and talks to masseuses and hair stylists about the trends they’re seeing in their salons, and cosmetics reporter Jeannette Neumann crunches the numbers on how these consumer behaviors are hitting companies’ bottom lines.

Read more:

• The Beauty Salon Recession Indicator
• Estée Lauder Forecasts Return to Sales Growth in 2026