On today’s Big Take podcast, Bloomberg’s Apple guru Mark Gurman joins David Gura to reflect on Tim Cook’s wins and losses as CEO of Apple and what it will take for John Ternus to successfully usher in a new era for the tech behemoth.

Read more:
Apple CEO John Ternus Confronts Test of Retaining Top Talent 
Tim Cook Regrets Maps Flub, Sees Apple Watch as His Proudest Work 

We have a special Bloomberg subscription offer for podcast listeners at Bloomberg.com/podcastoffer.

Hosted by David Gura; Produced by Rachael Lewis-Krisky; Reported by Mark Gurman; Edited by Tracey Samuelson.

Fact-checking by Eleanor Harrison-Dengate; Engineering by Alex Sugiura.

Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.

On today&rsquo;s Big Take podcast, Bloomberg&rsquo;s Apple guru Mark Gurman joins David Gura to reflect on Tim Cook&rsquo;s wins and losses as CEO of Apple and what it will take for John Ternus to successfully usher in a new era for the tech behemoth.
Read more:
<ul>
<li><a href="https://www.bloomberg.com/news/articles/2026-04-21/apple-ceo-ternus-confronts-test-of-retaining-company-s-top-talent?srnd=undefined">Apple CEO John Ternus Confronts Test of Retaining Top Talent</a>&nbsp;</li>
<li aria-level="1"><a href="https://www.bloomberg.com/news/articles/2026-04-22/tim-cook-regrets-maps-flub-sees-apple-watch-as-his-proudest-work?srnd=undefined">Tim Cook Regrets Maps Flub, Sees Apple Watch as His Proudest Work</a>&nbsp;</li>
</ul>
We have a special Bloomberg subscription offer for podcast listeners at&nbsp;<a href="https://www.bloomberg.com/subscriptions/podcasts">Bloomberg.com/podcastoffer.</a>
Hosted by David Gura; Produced by Rachael Lewis-Krisky; Reported by Mark Gurman; Edited by Tracey Samuelson.
Fact-checking by Eleanor Harrison-Dengate; Engineering by Alex Sugiura.
Senior Producer: Naomi Shavin; Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

Big Take

Apple’s New CEO

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/8bb5ea7a-1097-4a80-a22e-b436014c820d/transcript