The competition for America’s wealthiest shoppers is heating up, with credit card companies like American Express and Chase using every perk in the book to enroll new cardholders. 

On today’s Big Take podcast, Bloomberg’s Amanda Mull tracks how the leading credit card companies are using perks, promotions and points to win the business of the 10 percent of Americans responsible for nearly 50 percent of the country’s discretionary spending. Who will win this high-stakes game – and what’s the cost to the rest of us?

Read more:
Inside the Credit Card Battle to Win America’s Richest Shoppers
Take Bloomberg’s Quiz: Which Premium Credit Card Is Right For You?

The competition for America&rsquo;s wealthiest shoppers is heating up, with credit card companies like American Express and Chase using every perk in the book to enroll new cardholders. On today&rsquo;s Big Take podcast, Bloomberg&rsquo;s Amanda Mull tracks how the leading credit card companies are using perks, promotions and points to win the business of the 10 percent of Americans responsible for nearly 50 percent of the country&rsquo;s discretionary spending. Who will win this high-stakes game &ndash; and what&rsquo;s the cost to the rest of us?
Read more:
<ul>
<li aria-level="1"><a href="https://www.bloomberg.com/news/features/2025-10-14/chase-sapphire-reserve-amex-platinum-fight-to-be-the-best-credit-card">Inside the Credit Card Battle to Win America&rsquo;s Richest Shoppers</a></li>
<li aria-level="1"><a href="https://www.bloomberg.com/graphics/2025-chase-sapphire-reserve-vs-amex-platinum-quiz/">Take Bloomberg&rsquo;s Quiz: Which Premium Credit Card Is Right For You?</a></li>
</ul>

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

Big Take

Amex v. Chase: Who Will Win the Battle for America’s Top Shoppers?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/ac47baff-aef5-4208-9a2d-b379013e5843/transcript