Since 2020, Salesforce CEO and co-founder Marc Benioff has been on a mission to plant and preserve one trillion trees. The idea behind his initiative, 1t.org, is simple: A tree is good at taking carbon dioxide out of the environment. And more trees mean more greenhouse gas removal.

Four years, millions of dollars, and dozens of pledges from non-profits, NGOs, national governments, and private companies later – how close is Benioff to one trillion trees? Today, host Sarah Holder talks to Bloomberg wealth reporter Sophie Alexander about why a billionaire decided to go all in on reforestation, why the private sector followed, and why the initiative is lagging behind. 

Read more: A Billionaire Wanted to Save 1 Trillion Trees by 2030. It’s Not Going Great.

Since 2020, Salesforce CEO and co-founder Marc Benioff has been on a mission to plant and preserve one trillion trees. The idea behind his initiative, 1t.org, is simple: A tree is good at taking carbon dioxide out of the environment. And more trees mean more greenhouse gas removal.
Four years, millions of dollars, and dozens of pledges from non-profits, NGOs, national governments, and private companies later – how close is Benioff to one trillion trees? Today, host Sarah Holder talks to Bloomberg wealth reporter Sophie Alexander about why a billionaire decided to go all in on reforestation, why the private sector followed, and why the initiative is lagging behind.  Read more: <a href="https://www.bloomberg.com/graphics/2024-benioff-save-trillion-trees/">A Billionaire Wanted to Save 1 Trillion Trees by 2030. It’s Not Going Great.</a>

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The Big Take from Bloomberg News brings you inside what’s shaping the world's economies with the smartest and most informed business reporters around the world. The context you need on the stories that can move markets. Every afternoon.

Big Take

A Billionaire’s Quest to Save a Trillion Trees Is Falling Short

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f7d0d4dc-e2e0-42e4-98c3-b165012c85af/transcript

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