A baby shower became love jihad, and a message on Ekatvam meaning "unity" turned into a target of hate. The Tanishq ad controversy has become much more than simply an advertisement facing backlash online, instead, it's become a running commentary on intolerance.

On 12 October, Twitter was flooded with #BoycottTanishq tweets because its new jewellery promotion showed a traditional Hindu baby shower in an interfaith marriage between a Hindu girl and a Muslim boy. The ad content resulted in massive trolling on social media, with some asking calling it "anti-Hindu" and others alleging that it promotes "love jihad".

Despite Tanishq taking down the ad, the criticism did not die down. After it was retracted, it was the supporters of the ad who criticised company's actions saying that Tanishq did not stand up for the secular message that it put out in the ad.What message does Tanishq’s action send? More than advertising guidelines, do brands now need to be mindful of trolls’ sentiments? Going forward what does this incident mean for those in the industry? Tune in to The Big Story!
Producer and Host: Shorbori Purkayastha
Guests:
Harish Bijoor, Brand Specialist

Santosh Desai, Columnist who writes on media, popular culture, and consumer markets 

Iraj Fraz Batla, Executive Creative Director, DDB MudraEditor: Shelly Walia
Music: Big Bang Fuzz

Listen to The Big Story podcast on:
Apple: https://apple.co/2AYdLIlSaavn: http://bit.ly/2oix78CGoogle Podcasts: http://bit.ly/2ntMV7SSpotify: https://spoti.fi/2IyLAUQDeezer: http://bit.ly/2Vrf5Ng

<div>A baby shower became love jihad, and a message on <em>Ekatvam</em> meaning "unity" turned into a target of hate. The Tanishq ad controversy has become much more than simply an advertisement facing backlash online, instead, it's become a running commentary on intolerance.<br>
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<div>On 12 October, Twitter was flooded with #BoycottTanishq tweets because its new jewellery promotion showed a traditional Hindu baby shower in an interfaith marriage between a Hindu girl and a Muslim boy. The ad content resulted in massive trolling on social media, with some asking calling it "anti-Hindu" and others alleging that it promotes "love jihad".<br>
<br>

</div>
<div>Despite Tanishq taking down the ad, the criticism did not die down. After it was retracted, it was the supporters of the ad who criticised company's actions saying that Tanishq did not stand up for the secular message that it put out in the ad.</div>
<div>What message does Tanishq’s action send? More than advertising guidelines, do brands now need to be mindful of trolls’ sentiments? Going forward what does this incident mean for those in the industry? Tune in to The Big Story!</div>
<div>
<br>
<strong>Producer and Host: </strong>Shorbori Purkayastha<br>
<strong>Guests:<br>
</strong>Harish Bijoor, Brand Specialist<br>
Santosh Desai, Columnist who writes on media, popular culture, and consumer markets <br>
Iraj Fraz Batla, Executive Creative Director, DDB Mudra</div>
<div>
<strong>Editor:</strong> Shelly Walia</div>
<div><br>
</div>
<div>
<strong>Music:</strong> Big Bang Fuzz<br>
<br>
<strong>Listen to The Big Story podcast on:</strong>
</div>
<div><br>
</div>
<div>Apple: <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fapple.co%2F2AYdLIl&amp;redir_token=G9sQMbbppKv-LEFD29gDyTmPMzt8MTU3MTM4MDU5NkAxNTcxMjk0MTk2&amp;v=xkpX1V6aUFo&amp;event=video_description">https://apple.co/2AYdLIl</a>
</div>
<div>Saavn: <a href="https://www.youtube.com/redirect?q=http%3A%2F%2Fbit.ly%2F2oix78C&amp;redir_token=G9sQMbbppKv-LEFD29gDyTmPMzt8MTU3MTM4MDU5NkAxNTcxMjk0MTk2&amp;v=xkpX1V6aUFo&amp;event=video_description">http://bit.ly/2oix78C</a>
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<div>Google Podcasts: <a href="https://www.youtube.com/redirect?q=http%3A%2F%2Fbit.ly%2F2ntMV7S&amp;redir_token=G9sQMbbppKv-LEFD29gDyTmPMzt8MTU3MTM4MDU5NkAxNTcxMjk0MTk2&amp;v=xkpX1V6aUFo&amp;event=video_description">http://bit.ly/2ntMV7S</a>
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<div>Spotify: <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fspoti.fi%2F2IyLAUQ&amp;redir_token=G9sQMbbppKv-LEFD29gDyTmPMzt8MTU3MTM4MDU5NkAxNTcxMjk0MTk2&amp;v=xkpX1V6aUFo&amp;event=video_description">https://spoti.fi/2IyLAUQ</a>
</div>
<div>Deezer: <a href="https://www.youtube.com/redirect?q=http%3A%2F%2Fbit.ly%2F2Vrf5Ng&amp;redir_token=G9sQMbbppKv-LEFD29gDyTmPMzt8MTU3MTM4MDU5NkAxNTcxMjk0MTk2&amp;v=xkpX1V6aUFo&amp;event=video_description">http://bit.ly/2Vrf5Ng</a>
</div>

The Big Story is back with a second season!

The news culture of our times is noisy, crowded, and honestly so confusing. This is why we are coming every fortnight on your podcast platforms to help you make sense of the new and now. 

With two new hosts, Anjali and Prateek, the second season of The Big Story will feature longer and well-rounded discussions with experts across science, culture, technology, politics, and more. Tune in on your preferred podcast platform!   



Millions of listeners seek out Bingepods (Ideabrew Studios Network content) every day. Get in touch with us to advertise, join the network or click listen to  enjoy content by some of India's top audio creators.
studio@ideabrews.com

Android | Apple

<p>The Big Story is back with a second season!</p>
<p>The news culture of our times is noisy, crowded, and honestly so confusing. This is why we are coming every fortnight on your podcast platforms to help you make sense of the new and now. <br aria-hidden="true"><br aria-hidden="true">With two new hosts, Anjali and Prateek, the second season of The Big Story will feature longer and well-rounded discussions with experts across science, culture, technology, politics, and more. Tune in on your preferred podcast platform!   </p>
<p> </p>
<p><em>Millions of listeners seek out <a href="https://bingepods.com/">Bingepods</a> (Ideabrew Studios Network content) every day. Get in touch with us to advertise, join the network or click listen to  enjoy content by some of India's top audio creators.</em><br><em><a href="mailto:studio@ideabrews.com">studio@ideabrews.com</a></em></p>
<p><a href="https://play.google.com/store/apps/details?id=com.bingepods.app">Android</a> | <a href="https://apps.apple.com/us/app/bingepods/id1637568609">Apple</a></p>

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