Sports apparel innovators are on the verge of solving a multi-trillion dollar brand protection problem, while opening up unprecedented fan experience opportunities.

George Monemvasitis, founder of Solos, has been pioneering in the wearable sports technology space for around 25 years.

Solos has been providing textile-embedded technologies to some of the world's biggest brands, including the NBA, NFL and Spain's La Liga, as well as the GWS Giants, Melbourne Renegades and Melbourne Phoenix at home. 

George joined The Big Deal podcast to talk about how to tackle the enormous brand protection problem. Counterfeited apparel is estimated to have a market cost of $2.2 trillion, while around 50% of sports fans are said to attend games wearing counterfeit merchandise. 

While smart apparel brings authentication, identification and tracking capabilities, it also opens new and exciting fan engagement and game-day experience possibilities. 

George talks about the opportunities, as well as the barriers in the industry, as he looks to take smart apparel to a mainstream audience of sports fans and beyond.

Tune in and let us know your thoughts. Just reply or comment to our The Big Deal emails, or send a voice note to thebigdeal@apiromarketing.com to be included in the next Talkback With Tredders episode!

About The Big Deal

The Big Deal reveals the dollars, details and drama behind the business of sport, in Australia and around the world. 

Subscribe to the weekly podcast on your favourite podcast player, and join our community and get a weekly wrap of sports deals, breaking sports business news and much more at: www.thebigdeal.au

The team

Warren Tredrea is an AFL hall of famer, premiership captain, 4 x All-Australian and media commentator. Show creator Andrew Montesi is an injury prone marketer and former TV sports reporter, while producer Dion Hayman is a sun sensitive sports media veteran of 30+ years.

The Big Deal podcast is brought to you by Apiro Marketing and Apiro Media, and part of the DM Media network.

For business enquiries contact Antony: antony@dm.org.au

Sports apparel innovators are on the verge of solving a multi-trillion dollar brand protection problem, while opening up unprecedented fan experience opportunities.
George Monemvasitis, founder of <a href="https://solos.io/">Solos</a>, has been pioneering in the wearable sports technology space for around 25 years.
Solos has been providing textile-embedded technologies to some of the world's biggest brands, including the NBA, NFL and Spain's La Liga, as well as the GWS Giants, Melbourne Renegades and Melbourne Phoenix at home. 
George joined The Big Deal podcast to talk about how to tackle the enormous brand protection problem. Counterfeited apparel is estimated to have a market cost of $2.2 trillion, while around 50% of sports fans are said to attend games wearing counterfeit merchandise. 
While smart apparel brings authentication, identification and tracking capabilities, it also opens new and exciting fan engagement and game-day experience possibilities. 
George talks about the opportunities, as well as the barriers in the industry, as he looks to take smart apparel to a mainstream audience of sports fans and beyond.
Tune in and let us know your thoughts. Just reply or comment to our The Big Deal emails, or send a voice note to <a href="mailto:thebigdeal@apiromarketing.com">thebigdeal@apiromarketing.com</a> to be included in the next Talkback With Tredders episode!
About The Big Deal
<a href="https://www.thebigdeal.au">The Big Deal</a> reveals the dollars, details and drama behind the business of sport, in Australia and around the world. 
Subscribe to the weekly podcast on your favourite podcast player, and join our community and get a weekly wrap of sports deals, breaking sports business news and much more at: <a href="http://www.thebigdeal.au">www.thebigdeal.au</a>
The team
Warren Tredrea is an AFL hall of famer, premiership captain, 4 x All-Australian and media commentator. Show creator Andrew Montesi is an injury prone marketer and former TV sports reporter, while producer Dion Hayman is a sun sensitive sports media veteran of 30+ years.
The Big Deal podcast is brought to you by <a href="http://apiromarketing.com">Apiro Marketing</a> and <a href="http://apiropodcasts.com">Apiro Media</a>, and part of the <a href="https://diamantina.com.au/">DM Media</a> network.
For business enquiries contact Antony: <a href="mailto:antony@dm.org.au">antony@dm.org.au</a>

The Big Deal reveals the dollars, details and drama behind the business of sport, in Australia and around the world. Hosted by AFL legend Warren Tredrea, Andrew Montesi and expert guests, The Big Deal takes sports fans into the boardroom for behind the scenes access and analysis of contracts, negotiations, endorsements and more. Whether you’re into the big hits or the big dollars, you’ll love The Big Deal.

The Big Deal reveals the dollars, details and drama behind the business of sport, in Australia and around the world. Hosted by AFL legend Warren Tredrea, Andrew Montesi and expert guests, The Big Deal takes sports fans into the boardroom for behind the scenes access and analysis of contracts, negotiations, endorsements and more. Whether you’re into the big hits or the big dollars, you’ll love The Big Deal.

The Big Deal reveals the dollars, details and drama behind the business of sport, in Australia and around the world.

Advertisement