Shaws Department Stores is celebrating 85 years as part of the retail landscape in Waterford, and 162 years in Ireland.

The business has weathered the pandemic, times of significant economic struggle, and today the two stores in Waterford city and Dungarvan are thriving.

Ger Osborne is the overall marketing manager for the Shaws group, and he spoke on The Big Breakfast Blaa about the importance of Shaws still being a family-owned business.

The addition of new brands, including korean skincare products, expanded lingerie departments, Topshop, Mango and more mean that the customer base continues to evolve.

It is due to this new cohort of consumers, as well as the existing loyal base which sees Shaws eyeing up a map of potential new locations for stores in Ireland.

Ger told The Big Breakfast Blaa that while he cannot say more at this time, he can confirm new locations and budgets are being seriously considered across the country.

Play to listen back in full.

Keep up to date on all the latest from The Big Breakfast Blaa with Ollie and Dymphna from 6am until 10am daily.

Shaws Department Stores is celebrating 85 years as part of the retail landscape in Waterford, and 162 years in Ireland.
The business has weathered the pandemic, times of significant economic struggle, and today the two stores in Waterford city and Dungarvan are thriving.
Ger Osborne is the overall marketing manager for the Shaws group, and he spoke on The Big Breakfast Blaa about the importance of Shaws still being a family-owned business.
The addition of new brands, including korean skincare products, expanded lingerie departments, Topshop, Mango and more mean that the customer base continues to evolve.
It is due to this new cohort of consumers, as well as the existing loyal base which sees Shaws eyeing up a map of potential new locations for stores in Ireland.
Ger told The Big Breakfast Blaa that while he cannot say more at this time, he can confirm new locations and budgets are being seriously considered across the country.
Play to listen back in full.
<a href="https://wlrfm.com/podcasts/the-big-breakfast-blaa">Keep up to date on all the latest from The Big Breakfast Blaa with Ollie and Dymphna from 6am until 10am daily.</a>

Start your day with Ollie Carroll, Dymphna Nugent and the WLR News team on The Big Breakfast Blaa, who will bring you plenty of on-air banter, laughter, great music, fantastic competitions, features and much, much more… And as well as being entertained you’ll also be kept well informed with all the very latest news, sport and traffic updates from our team. It's as much a part of Waterford life as the Blaa itself! The Big Breakfast Blaa is brought to you in association with <a href="https://coffeehouselane.ie/" target="_blank" rel="noopener">Coffee House Lane</a> <a href="https://www.wlrfm.com/listenback">Listen back to The Big Breakfast Blaa here</a>.

Start your day with Ollie Carroll, Dymphna Nugent and the WLR News team on The Big Breakfast Blaa, who will bring you plenty of on-air banter, laughter, great music, fantastic competitions, features and much, much more… And as well as being entertained you’ll also be kept well informed with all the very latest news, sport and traffic updates from our team. It's as much a part of Waterford life as the Blaa itself! The Big Breakfast Blaa is brought to you in association with&nbsp;&lt;a href="<a target="_blank" rel="noopener noreferrer nofollow" href="https://coffeehouselane.ie/">https://coffeehouselane.ie/</a>" target="_blank" rel="noopener"&gt;Coffee House Lane&lt;/a&gt;&nbsp;&lt;a href="<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.wlrfm.com/listenback&quot;>Listen">https://www.wlrfm.com/listenback"&gt;Listen</a> back to The Big Breakfast Blaa here&lt;/a&gt;.