Now here's a highlight from Coast to Coast AM on iHeartRadio.

Now here's a highlight from Coast to Coast AM on iHeartRadio.

Brett Shanning is the founder of modern Geo and we're talking about geospatial intelligence analysis modern hyphen geo dot net, the website modern hyphen geo dot net. Before the break, we were talking about geo spatial intelligence and its applications in the business world. I think you were about to discuss or we're talking about, for example, compiling mailing lists for businesses.

Brett Shanning is the founder of modern Geo and we're talking about geospatial intelligence analysis modern hyphen geo dot net, the website modern hyphen geo dot net. Before the break, we were talking about geo spatial intelligence and its applications in the business world. I think you were about to discuss or we're talking about, for example, compiling mailing lists for businesses.

Yes, so one of our largest services to our clients is providing targeted mailing lists. Now, the marketers in the audience are probably given a good goofa right about now saying we've been doing that for sixty seventy years, But our clients say otherways. What they're doing is I have one client that's over the moon about it. They have a business that does a lot of advertising and it's still very successful with mailing campaigns. And she told me last week, she said, Brett, I've been using a shotgun for the last ten years and you handed me a scalpel, and that has made all the difference in the world. Now, how do we make a targeted mailing list? So the first thing we do is we sit down with a client, we say, what do you need to know about your environment? We have to understand your business. Then we understand what your project is or what your goal is for getting the word out about your business. We then develop indicators and we turn to geospatial science to start classifying the area of interest that you want to start marketing in. Now, what we have done a lot of is we take county data. We overlay the county data with the property lines onto a just a regular Google map, it's just a satellite image, and then we do what's called image classification. Now you've mentioned AI. I thought that that news article is just an absolutely awesome segue into this. Let me reassure everyone out there that's worried AI is going to take your job. It's not. Someone has to program the AI. Someone has to work with the AI. And what we do is we have programmed AI to look for very specific things in a specific designated area, the area of interest to the AOI, and in that AOI will tell it to look for houses with four or more peaks, in ground pools, a lot of pavements, circular driveways, landscaping, whatever indicators are indicative of the type of client that our client.

Yes, so one of our largest services to our clients is providing targeted mailing lists. Now, the marketers in the audience are probably given a good goofa right about now saying we've been doing that for sixty seventy years, But our clients say otherways. What they're doing is I have one client that's over the moon about it. They have a business that does a lot of advertising and it's still very successful with mailing campaigns. And she told me last week, she said, Brett, I've been using a shotgun for the last ten years and you handed me a scalpel, and that has made all the difference in the world. Now, how do we make a targeted mailing list? So the first thing we do is we sit down with a client, we say, what do you need to know about your environment? We have to understand your business. Then we understand what your project is or what your goal is for getting the word out about your business. We then develop indicators and we turn to geospatial science to start classifying the area of interest that you want to start marketing in. Now, what we have done a lot of is we take county data. We overlay the county data with the property lines onto a just a regular Google map, it's just a satellite image, and then we do what's called image classification. Now you've mentioned AI. I thought that that news article is just an absolutely awesome segue into this. Let me reassure everyone out there that's worried AI is going to take your job. It's not. Someone has to program the AI. Someone has to work with the AI. And what we do is we have programmed AI to look for very specific things in a specific designated area, the area of interest to the AOI, and in that AOI will tell it to look for houses with four or more peaks, in ground pools, a lot of pavements, circular driveways, landscaping, whatever indicators are indicative of the type of client that our client.

Needs to find now people with money. People with money.

Needs to find now people with money. People with money.

In other words, for the most part, yes, and what we like to say, and this is something that business owners are really interested right now, recession proof clients.

In other words, for the most part, yes, and what we like to say, and this is something that business owners are really interested right now, recession proof clients.

Folks that when you have another two thousand and eight, they go, I guess I'll get one seven dollars latte today instead of two. So what we have done is we ran a test because we're scientists. That's really what we are is we're scientists first who happen to be cartographic specialists. And so my client the shotgun to scalpel client, she said, you know, I bought these sixty five hundred addresses from the USPS in their market, their direct mail program. That was about five cents an address. When I added in the cost of printing, mailing, and then replying to everything, it turns into about a dollar eighty per address. So a dollar eighty out the door now sixty five hundred times a dollar eighty is a pretty good chunk of change. I think it came out to around eleven seven hundred dollars.

Folks that when you have another two thousand and eight, they go, I guess I'll get one seven dollars latte today instead of two. So what we have done is we ran a test because we're scientists. That's really what we are is we're scientists first who happen to be cartographic specialists. And so my client the shotgun to scalpel client, she said, you know, I bought these sixty five hundred addresses from the USPS in their market, their direct mail program. That was about five cents an address. When I added in the cost of printing, mailing, and then replying to everything, it turns into about a dollar eighty per address. So a dollar eighty out the door now sixty five hundred times a dollar eighty is a pretty good chunk of change. I think it came out to around eleven seven hundred dollars.

But they makes it makes sense, right, And what's the conversion on that? Typically? What what? What? How many customers would they get out of that?

But they makes it makes sense, right, And what's the conversion on that? Typically? What what? What? How many customers would they get out of that?

So they had a one point nine eight conversion rate, So one of sixty five hundred converted to say, now in that exact same area, we identified one hundred and eleven addresses. That total campaign came to under seven hundred dollars and they have currently climbing. They're going to get me numbers later on this week, but currently climbing, they have an eight point one percent conversion rate in one month. You can't argue with science.

So they had a one point nine eight conversion rate, So one of sixty five hundred converted to say, now in that exact same area, we identified one hundred and eleven addresses. That total campaign came to under seven hundred dollars and they have currently climbing. They're going to get me numbers later on this week, but currently climbing, they have an eight point one percent conversion rate in one month. You can't argue with science.

That's what geospatial intel analysis can do for small businesses.

That's what geospatial intel analysis can do for small businesses.

That's it positioning your business for the global to the local, developing data flows workflows to make you more efficient. We find the efficiencies and we answer the questions that you've never been able to answer before because you haven't had the tools. The tools have literally not existed.

That's it positioning your business for the global to the local, developing data flows workflows to make you more efficient. We find the efficiencies and we answer the questions that you've never been able to answer before because you haven't had the tools. The tools have literally not existed.

So you were talking about star Trek Tech and I received this email from Nicholas, I won't give his last name. Nicholas emails asks ask your guests about some more local sensing called Tara Hurts scanners and what they can do. Are you familiar with Tara Hurts scanners?

So you were talking about star Trek Tech and I received this email from Nicholas, I won't give his last name. Nicholas emails asks ask your guests about some more local sensing called Tara Hurts scanners and what they can do. Are you familiar with Tara Hurts scanners?

Unfortunately I am not. Okay, I have heard of them, but I can't speak professionally. I'm not familiar beyond just table parlance.

Unfortunately I am not. Okay, I have heard of them, but I can't speak professionally. I'm not familiar beyond just table parlance.

Okay, these are apparently are being used in airports, Tara hurts laser scanners. It can be used to spy on people in airports.

Okay, these are apparently are being used in airports, Tara hurts laser scanners. It can be used to spy on people in airports.

Okay, I can from my degree, I can speak a little bit to some of the security measures. If if they're the laser scanners I'm thinking of in the at the airports, they're basically lidar that's internal and it's used to scan to scan people. And what it's doing is instead of looking at the floor of a jungle, it's looking at the body and trying to pick out right angles or angles that are indicative of a weapon or an explosive. I did have some experience with that, but again I don't use that technology in modern geo, so I can't really speak to it beyond just what I've told you. So sorry, Nick, I wish I could tell you something different.

Okay, I can from my degree, I can speak a little bit to some of the security measures. If if they're the laser scanners I'm thinking of in the at the airports, they're basically lidar that's internal and it's used to scan to scan people. And what it's doing is instead of looking at the floor of a jungle, it's looking at the body and trying to pick out right angles or angles that are indicative of a weapon or an explosive. I did have some experience with that, but again I don't use that technology in modern geo, so I can't really speak to it beyond just what I've told you. So sorry, Nick, I wish I could tell you something different.

That's okay. I began the show or the segment with you mentioning this whistleblower, David Grush, who was formerly with the National Geospatial Intelligence Agency, and you said that while you hadn't followed Grush's I don't know story that closely. You said something about how geospatial intelligence would be a great way to approach the whole UFO issue. Can we maybe delve into that a little bit?

That's okay. I began the show or the segment with you mentioning this whistleblower, David Grush, who was formerly with the National Geospatial Intelligence Agency, and you said that while you hadn't followed Grush's I don't know story that closely. You said something about how geospatial intelligence would be a great way to approach the whole UFO issue. Can we maybe delve into that a little bit?

Oh? Absolutely, So this is a topic near and dear to my heart. If somebody came by and handed me a security clearance and a cubicle, I would do what is called exogeography in a heartbeat. Now, I have some friends that work in the Space Force. Of course, they're not allowed to tell me what they do. All they have told me is that they watch space. That's literally all they've said. Now, knowing that we have an age and see that is doing nothing but tracking space junk, satellites, orbital bodies. And that's on their website, right, that's not classified. That's on their website. They'll tell you they're doing that. There is a new field opening up in which we are now quite literally three D mapping the Solar System. We're mapping asteroids, comets, anything that is trackable. We are basically using GIS geographic information systems in an outer space method Because it doesn't really matter if you're on the Earth, as long as you have a fixed point you can navigate from that point, and so a geographic information system, as long as you have a fixed reference point, you can map anything you want. You can map the entire universe. So my opinion of applying geographic science to the the UFO question. We can track flight paths, we can you can go and and this is actually a product that we use for our business is we actually provide an app to our clients, and most of it is contractors they can log their work, but someone like a movefon could use this where you can take photos, you can take audio, you can take video, you can take notes. You can also when you take that information on the handheld device, when we build it on the desktop and push it to the cloud, that end user cannot alter that data once it's collected. So you had now have data that is basically locked down according to a time date in geotag stamp.

Oh? Absolutely, So this is a topic near and dear to my heart. If somebody came by and handed me a security clearance and a cubicle, I would do what is called exogeography in a heartbeat. Now, I have some friends that work in the Space Force. Of course, they're not allowed to tell me what they do. All they have told me is that they watch space. That's literally all they've said. Now, knowing that we have an age and see that is doing nothing but tracking space junk, satellites, orbital bodies. And that's on their website, right, that's not classified. That's on their website. They'll tell you they're doing that. There is a new field opening up in which we are now quite literally three D mapping the Solar System. We're mapping asteroids, comets, anything that is trackable. We are basically using GIS geographic information systems in an outer space method Because it doesn't really matter if you're on the Earth, as long as you have a fixed point you can navigate from that point, and so a geographic information system, as long as you have a fixed reference point, you can map anything you want. You can map the entire universe. So my opinion of applying geographic science to the the UFO question. We can track flight paths, we can you can go and and this is actually a product that we use for our business is we actually provide an app to our clients, and most of it is contractors they can log their work, but someone like a movefon could use this where you can take photos, you can take audio, you can take video, you can take notes. You can also when you take that information on the handheld device, when we build it on the desktop and push it to the cloud, that end user cannot alter that data once it's collected. So you had now have data that is basically locked down according to a time date in geotag stamp.

Right.

Right.

You can't manipulate the photo. You can't run it through photoshop, et cetera exactly.

You can't manipulate the photo. You can't run it through photoshop, et cetera exactly.

And so now when you have an investigator going out and talking to five, six, seven witnesses, they can go to the exact spot and the witness can say, well, here, hold your phone up and let's look at it. Over Okay, that's that's right where it was, that's the angle I was looking at. You can collect that point. You can then go to the next person and do the same thing. Now, once we get that back into the desktop where we have computing power, because the phone pushes to the cloud a database, and then we pull from that database to make analysis. You can then run tangents between those. You can you can essentially triangulate, so you can figure out exactly how high the object was that they saw. And with the notes that you've collected and the information, you can't understand how the object or the phenomenon behaved, and you can draw a much deeper contextual picture than what you ever could with drawings and writings in the way that most investigation is done. Your most investigation is sitting down with a notepad and talking and taking notes. Well, now we're able to bring geographic science to bear in this, and I really think that when we start getting the ability to apply exogeography so outside the atmosphere, to start mapping the solar system, to start mapping things out there, and when we can start pulling together investigations here on the face of the Earth, I think that we're going to be able to bring those two data sets together, and we're going to be able to develop insights to figure out what's really going on. And that excites me because that is exciting.

And so now when you have an investigator going out and talking to five, six, seven witnesses, they can go to the exact spot and the witness can say, well, here, hold your phone up and let's look at it. Over Okay, that's that's right where it was, that's the angle I was looking at. You can collect that point. You can then go to the next person and do the same thing. Now, once we get that back into the desktop where we have computing power, because the phone pushes to the cloud a database, and then we pull from that database to make analysis. You can then run tangents between those. You can you can essentially triangulate, so you can figure out exactly how high the object was that they saw. And with the notes that you've collected and the information, you can't understand how the object or the phenomenon behaved, and you can draw a much deeper contextual picture than what you ever could with drawings and writings in the way that most investigation is done. Your most investigation is sitting down with a notepad and talking and taking notes. Well, now we're able to bring geographic science to bear in this, and I really think that when we start getting the ability to apply exogeography so outside the atmosphere, to start mapping the solar system, to start mapping things out there, and when we can start pulling together investigations here on the face of the Earth, I think that we're going to be able to bring those two data sets together, and we're going to be able to develop insights to figure out what's really going on. And that excites me because that is exciting.

That is exciting.

That is exciting.

I don't buy into the idea that all aliens are evil, and I don't buy into the idea that all aliens are good. I think that there's a light and dark in the universe, and there's a balance, and it fascinates me to investigate that paradigm.

I don't buy into the idea that all aliens are evil, and I don't buy into the idea that all aliens are good. I think that there's a light and dark in the universe, and there's a balance, and it fascinates me to investigate that paradigm.

We should really get you involved with somebody's move on field investigators and if they had some training in this, I mean, that would really I think push the needle in terms of UFO research.

We should really get you involved with somebody's move on field investigators and if they had some training in this, I mean, that would really I think push the needle in terms of UFO research.

Oh, it would if for someone for a move on investigator or a sasquatch investigator, for someone like that that's never been exposed to this, it would be the equivalent of going from a chariot too like a blue angel. That's that's the difference that we're dealing with here.

Oh, it would if for someone for a move on investigator or a sasquatch investigator, for someone like that that's never been exposed to this, it would be the equivalent of going from a chariot too like a blue angel. That's that's the difference that we're dealing with here.

I was going to ask you about big foot, because you mentioned it, and then you mentioned it rather well, how how could we use geospatial data collection analysis for for bigfoot?

I was going to ask you about big foot, because you mentioned it, and then you mentioned it rather well, how how could we use geospatial data collection analysis for for bigfoot?

Exactly the same way you can you can even in the in a in a g I s you can look at floodplains, weather patterns. I've actually developed a model for roofers to figure out where they need to be putting up yard signs according to traditional weather patterns and form of certain indicators comes through, or when we get a certain type of a climactic pattern, I can give them about a week's notice and say, hey, you need to go put your yard signs out here because this is the area you're likely to see damage in. So their name is in the forefront of people's minds when that big storm comes through. Well, it's not a very big stretch to extrapolate that into the hunt for Cryptis. If we look at I think Gary, not Gary. David Politis I one of my absolute all time favorites. What if we were to start using something like our product. I don't want to be too shameless and self promoting here, but what if we were to use something like our product to start collecting geospatial data on these disappearances. Now we can even do this after the fact that most of these disappearances were highly traumatic for the people involved, And when you have a mother and father whose child up and vanished and then they were blamed. They remember every single detail about that.

Exactly the same way you can you can even in the in a in a g I s you can look at floodplains, weather patterns. I've actually developed a model for roofers to figure out where they need to be putting up yard signs according to traditional weather patterns and form of certain indicators comes through, or when we get a certain type of a climactic pattern, I can give them about a week's notice and say, hey, you need to go put your yard signs out here because this is the area you're likely to see damage in. So their name is in the forefront of people's minds when that big storm comes through. Well, it's not a very big stretch to extrapolate that into the hunt for Cryptis. If we look at I think Gary, not Gary. David Politis I one of my absolute all time favorites. What if we were to start using something like our product. I don't want to be too shameless and self promoting here, but what if we were to use something like our product to start collecting geospatial data on these disappearances. Now we can even do this after the fact that most of these disappearances were highly traumatic for the people involved, And when you have a mother and father whose child up and vanished and then they were blamed. They remember every single detail about that.

Listen to more at Coast to Coast AM every weeknight at one am Eastern, and go to Coast to coastam dot com for more

Listen to more at Coast to Coast AM every weeknight at one am Eastern, and go to Coast to coastam dot com for more