Ben Maller talks about what it will take to get people jazzed up about the teams in the NBA Conference Finals, why the perception persists that small market teams in the Conference Finals hurts ratings, Maller to the Third Degree, and more!

Hour 1 - The Cold War Continues
40:11

Hour 2 - The Card Shark of the Bronx
40:12

Hour 3 - The Purple People
39:06