In this episode of The BagFather, hosts Marlon van der Meer and Jen Zemba sit down with Anja Schumacher, Head of Baggage Product at Lufthansa, and Juergen Lehmann, Senior Manager of Baggage Operations. Together, they explore Lufthansa’s ongoing journey to reimagine baggage handling through innovation, customer insight, and operational resilience.
Lufthansa's customer-centric baggage services, driven by passenger and employee feedback, led to improvements like streamlined check-in. Reflecting on the 2022 baggage crisis, the guests explain how unprecedented post-pandemic demand strained operations. Lufthansa responded by rapidly adjusting processes, increasing resources, and using digital tools, which accelerated innovation and fostered a culture of agility in baggage handling.
The episode also explores:
Throughout the episode, a consistent theme emerges: the importance of collaboration between frontline staff, operations teams, and product leaders in shaping meaningful innovation. By the end, listeners gain a clear view of how Lufthansa is combining technology, teamwork, and passenger insight to build a more reliable and seamless baggage experience worldwide.
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Anja Schuhmacher
https://www.linkedin.com/in/anja-schuhmacher-329ab78/
Head of Baggage Product at Lufthansa
Juergen Lehmann
https://www.linkedin.com/in/j%C3%BCrgen-lehmann-41b07a105/
Senior Manager of Baggage Operations

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