The Ascent — hosted by Sam McGee of Crestmont Private Wealth — features attorney Wes Holland of H6 Law discussing business succession planning. The conversation highlights why a standard will is not enough for business owners and what steps they can take to protect their companies.
Key takeaways:
Wills only work when you're dead — powers of attorney and medical directives are often more critical, as they govern what happens if you're incapacitated but still alive.
Only ~10% of closely held business owners have a true succession plan — the other 90% are unprepared.
Short-term fix: Document day-to-day operations so a trusted employee can "keep the plane in the air."
Long-term fix: Identify and develop key employees; consider giving them authority (and even equity) so the business can run without you.
Buy/sell agreements matter — especially with partners, so no one is forced into a business relationship they didn't choose.
Sam shares his own experience making Alec and Hannah Phantom Equity Partners at Crestmont for business continuity — and how it brought him tremendous relief.
Book recommendation: Traction by Gino Wickman.
Contact Wes Holland: h6law.com | wes@h6law.com
Timestamp Topic
0:00 Intro — Sam McGee welcomes Wes Holland
0:21 Why wills alone aren't enough for business owners
0:47 Business succession planning basics
1:25 Incapacity vs. death — who runs the business?
2:05 Steps owners can take to insulate themselves
3:11 The "flying the plane" analogy
4:15 Signs you have a problem: total control = total risk
4:36 Developing Gen 2 leaders — reluctance vs. results
5:36 Sam's experience: Phantom Equity for Alec & Hannah
7:39 The danger of reluctance to delegate
8:29 Back to the legal side: wills vs. succession plans
8:50 Only 10% have a real business succession plan
9:23 Buy/sell agreements and partner planning
9:53 Call to action + book rec: Traction by Gino Wickman
11:02 Closing — Crestmont & H6 Law contact info
Original Air Date: May 23, 2026 at 8:30am as heard on Boerne Radio 103.9FM
Contact: www.crestmontpw.com
Alec Walker in Houston: 831-280-5288
Sam McGee in Boerne: 830-368-2898

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