McDonald's is banking on retrospective bias and playing on emotions in an attempt to bring in new business. Marketing expert and host of Chatter That Matters, Tony Chapman spoke to Andrew Carter.

<p>McDonald's is banking on retrospective bias and playing on emotions in an attempt to bring in new business. Marketing expert and host of Chatter That Matters, Tony Chapman spoke to Andrew Carter.</p>

The Andrew Carter Podcast is a daily, high-paced, round-up of stories and news impacting Montrealers. While the podcast delivers the latest political, health and entertainment headlines - it will also leave you with a smile.

<p>The Andrew Carter Podcast is a daily, high-paced, round-up of stories and news impacting Montrealers. While the podcast delivers the latest political, health and entertainment headlines - it will also leave you with a smile.</p>