The Andrew Carter PodcastThe Andrew Carter Podcast

McDonald's is tapping into nostalgia in the hopes of bringing in new business

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McDonald's is banking on retrospective bias and playing on emotions in an attempt to bring in new business. Marketing expert and host of Chatter That Matters, Tony Chapman spoke to Andrew Carter.

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The Andrew Carter Podcast

The Andrew Carter Podcast is a daily, high-paced, round-up of stories and news impacting Montrealers 
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