Cortney Cino—founder of Whimspire Books and author of the children's book Finally Home— is an author, healthcare marketer, and mom to three girls who inspire nearly everything she writes.
Cino launched Whimspire Books in the fall of 2023 with a simple but meaningful mission: to create picture books that foster imagination and fuel confidence. The name “Whimspire” is a blend of whimsical and inspiring—two elements that are foundational to everything they create.
Before entering publishing, Cino spent over 15 years in marketing for the healthcare industry, where she helped promote diagnostic tests and medications. Marketing might sound very different from writing for children, but Cino says the two worlds have a lot in common: "In healthcare, you're often charged with making complex science clear and compelling—sometimes on just a single page. With picture books, you have about 600 words to tell a complete and emotionally resonant story. The book’s cover and blurb serve much the same function as a product’s headline and key messages: capture attention, deliver value, and be memorable."
"Another thing these worlds have in common," says Cino, "is that they make me feel like I’m working on something important. Whether I’m helping explain something that can improve a person’s health or writing a story that inspires a child, both feel meaningful."
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