REFLECTING ON 43 YEARS WITH BLUE BELL CREAMERIES IN HIS NEW BOOK, ONE SCOOP AT A TIME, RECENTLY RETIRED CEO RICKY DICKSON SHOWS BELIEVERS AND LEADERS ALIKE HOW TO SAVOR THE SIMPLE THINGS, FACE CHALLENGES HEAD-ON, AND STOP LETTING FEAR CALL THE SHOTS In One Scoop at a Time: Stories and Lessons from Fear to Faith, this internationally acclaimed CEO gives “the inside scoop” as only he can on one of America’s favorite-label and what it has been like to guide the company through changes, challenges, and crises with perseverance and faith in Christ. 

“In a fast-moving and rapidly changing world, it’s easy to get stuck in the cycle of fear being pushed our way every day. It’s easy to let what you cannot do keep you from doing what you can. It’s easy to believe that you don’t make a difference. Ricky’s life is evidence that everything we do—big or small—matters more than we think! Stop letting fear dictate your decisions and start letting faith call the shots.”

Mark Batterson, New York Times Bestselling Author and Lead Pastor of National Community Church One Scoop at a Time is as much a personal history as the storied history of a beloved American ice cream brand, with inspirational anecdotes and Scripture-filled lessons woven throughout its chapters. 

“From learning that my four-month-old son had been diagnosed with viral meningitis, to a failed marriage, to learning that a pathogen had been discovered in our ice cream, each conflict drove me to my knees and required a deep level of faith in Christ to give me strength to make it through,” says Dickson. 

The book is filled with both the sweet and salty parts of Dickson’s life, including his ascent through the ranks at Blue Bell from territory manager to CEO, along with the story of the company’s incredible rise to prominence as an industry leader. 

Readers will enjoy Dickson’s down-to-earth stories, which include his first magical experience eating Blue Bell ice cream, his attempt at packing ice cream on the line during his first day as the general manager of a factory (which recalls the famous I Love Lucy episode at the chocolate factory), bringing ice cream to President George Bush and First Lady Barbara Bush, and even confessions of failed ice cream flavors like Dill Pickle n’ Cream and Peanut Butter & Jelly. “There is something magical about ice cream,” Dickson says. “For kids of all ages, ice cream has the power to transport you to somewhere in your past or create new memories for you in your future. It’s a great way to celebrate a birthday or joyous occasion or help erase a bad day when things seem to go wrong. 

A friend to lean on in tough times or the perfect ending to a great day. One of the greatest parts of my job is hearing from our consumers about the passion they have for a certain flavor of Blue Bell. It’s almost as if we created it with them specifically in mind. Who am I to tell them anything different?” But One Scoop at a Time goes beyond the nostalgia. 

The book also sheds light on some of those poignant customer stories—such as those whose dying wish was to share one more scoop of Blue Bell ice cream with their families, and times when the company provided ice cream for memorial services or to hospice patients who longed for a last taste of the joy they experienced eating Blue Bell in their younger years. 

Throughout Dickson’s decades of experiences runs a consistent thread that can change the fabric of any person’s life: Amid the surprises, decisions, successes, and difficulties, how does a person find their way forward? How does someone find the courage to face their fears and persevere with faith and hope? “The fear of the Lord is the starting line of this thing called ‘life’ and replaces the fear of uncertainty when total trust is placed in Him,“ remarks Dickson.

“When you finally get to a place where you can totally let go and allow God to turn your fears into faith, He will provide a peace that passes all understanding. To journey through some of life’s most turbulent seasons requires a strong rock to anchor to. My rock is my faith in Jesus Christ. In the toughest situations, I can rest in His love and ask for direction. My faith in Christ has sustained me through each of the most difficult challenges in my professional and personal life.” 

Readers of his new book will walk away with not only renewed encouragement but ideas for navigating life’s challenges with biblical values and integrity. They’ll also discover: A refreshing appreciation for faith, nostalgia, and taking life in stride Inspiration at one company’s journey from a tiny business to a household name Respect for the simple things that make life worth living A greater appetite for their favorite flavor of ice cream!

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