Cristina Caffarra is an eminent economist and veteran antitrust practitioner who has become a leading voice behind Eurostack — a grassroots, industry-led push to rebuild Europe’s digital infrastructure as a sovereignty and competitiveness play. She has a strong argument to make:
Europe is a “digital colony” — and it’s self-inflicted. US hyperscalers are excellent; Europe vacated the field through fragmentation, weak risk capital, and complacency.
The "kill switch" is a distraction; dependency is the disease. The real risk is gradual denial: deprecated features, constrained access, and strategic leverage — not a Hollywood blockbuster blackout.
Productivity is the core argument. Europe’s gap is investment per worker, especially into high-growth tech that diffuses across the whole economy.
Regulation can’t create an industry. Antitrust and platform rules “nibble at the corners”, take years, and leave the giants stronger — while absorbing all the political oxygen.
Europe chose theatre over building. “Taming Big Tech” became a substitute for the only question that mattered: where are Europe’s builders, customers, and scale-ups?
Demand is the lever, not more grants. Without customers, no stack survives — procurement and enterprise buying decisions are the flywheel.
Procurement should be the no-brainer. Every other major power has local preference norms; Europe’s non-discrimination logic is now being weaponised against European options. She notes that even the European Commission's own CIOs focuses on performance and efficiency alone.
Private enterprise is the real swing voter. Public sector is ~20% of demand; the other 80% sits with CEOs and CIOs who complain about European weakness — and then buy American.
European tech can compete cost — but not ease of use. European components exist; what’s missing is end-to-end “peace of mind” and the glue between parts.
Mercedes is the case study. They want sensitive AI loads (e.g. autonomous driving) not wholly dependent on US infrastructure — but need suppliers and buyers to co-design workable, integrated alternatives.
She argues that no one wants to “decouple” form the US — that’s a straw man. The practical goal is share: move European supply from <20% to something like 30–40% in a growing market.
This is wartime logic, not business-as-usual. Europe has surged before under pressure; Caffarra argues that its time to stop waiting for Brussels and to start acting like a superpower.
She leaves us with a blunt challenge: will Europe keep buying convenience — or invest, through demand, in a tech stack that keeps its innovation future in its own hands?

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