Mattress brand Wakefit is now, in 2022, running the 3rd season of the 'sleep intern' campaign. Does this idea belong to Wakefit, or its marketing agency, Spring Marketing Capital? Not really.

In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the long list of owners of this idea and how so many sleep solutions brands have regurgitated this idea without any credit whatsoever to previous iterations.

Tune in to know more!

Check out the YouTube video here:https://youtu.be/xAB5MKIMFPc

Check out the Ads here: 
Wakefit sleep intern, season 3: https://www.wakefit.co/sleepintern/job-description
Urban Ladder’s Mattress Tester campaign: https://www.youtube.com/watch?v=uH-IhRnNpTM
MattressFirm’s Snoozetern campaign: Mattress Firm Announces First-Ever "Snoozetern" to Sleep on the Job
Simba Sleep’s sleep testers job opening: https://twitter.com/SimbaSleep/status/1017703957936910336
Sleep’s snooze director: https://www.globenewswire.com/news-release/2013/05/14/1050938/0/en/Got-a-Knack-for-Napping-Sleepy-s-Snooze-Director-Position-May-Be-the-Job-for-You.html
Amer Jaleel’s LinkedIn post: https://www.linkedin.com/posts/amer-jaleel-62604511b_there-must-something-one-can-do-about-a-blatant-activity-6986930972881489920-z89O
Britannia Good Day’s Slide of Smiles campaign: https://youtu.be/yFuWVsqOQNw
Volkswagen’s Speed up your life campaign: https://www.youtube.com/watch?v=W4o0ZVeixYU

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/) 

You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured

Do follow IVM Podcasts on social media.

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Mattress brand Wakefit is now, in 2022, running the 3rd season of the 'sleep intern' campaign. Does this idea belong to Wakefit, or its marketing agency, Spring Marketing Capital? Not really.
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the long list of owners of this idea and how so many sleep solutions brands have regurgitated this idea without any credit whatsoever to previous iterations.
Tune in to know more!
Check out the YouTube video here: <a href="https://youtu.be/xAB5MKIMFPc">https://youtu.be/xAB5MKIMFPc</a>
Check out the Ads here: 
<ul>
<li>Wakefit sleep intern, season 3: <a href="https://www.wakefit.co/sleepintern/job-description">https://www.wakefit.co/sleepintern/job-description</a></li>
<li>Urban Ladder’s Mattress Tester campaign: <a href="https://www.youtube.com/watch?v=uH-IhRnNpTM">https://www.youtube.com/watch?v=uH-IhRnNpTM</a></li>
<li>MattressFirm’s Snoozetern campaign: <a href="https://newsroom.mattressfirm.com/press/mattress-firm-announces-first-ever-snoozetern-to-sleep-on-the-job/">Mattress Firm Announces First-Ever "Snoozetern" to Sleep on the Job</a></li>
<li>Simba Sleep’s sleep testers job opening: <a href="https://twitter.com/SimbaSleep/status/1017703957936910336">https://twitter.com/SimbaSleep/status/1017703957936910336</a></li>
<li>Sleep’s snooze director: <a href="https://www.globenewswire.com/news-release/2013/05/14/1050938/0/en/Got-a-Knack-for-Napping-Sleepy-s-Snooze-Director-Position-May-Be-the-Job-for-You.html">https://www.globenewswire.com/news-release/2013/05/14/1050938/0/en/Got-a-Knack-for-Napping-Sleepy-s-Snooze-Director-Position-May-Be-the-Job-for-You.html</a></li>
<li>Amer Jaleel’s LinkedIn post: <a href="https://www.linkedin.com/posts/amer-jaleel-62604511b_there-must-something-one-can-do-about-a-blatant-activity-6986930972881489920-z89O">https://www.linkedin.com/posts/amer-jaleel-62604511b_there-must-something-one-can-do-about-a-blatant-activity-6986930972881489920-z89O</a></li>
<li>Britannia Good Day’s Slide of Smiles campaign: <a href="https://youtu.be/yFuWVsqOQNw">https://youtu.be/yFuWVsqOQNw</a> </li>
<li>Volkswagen’s Speed up your life campaign: <a href="https://www.youtube.com/watch?v=W4o0ZVeixYU">https://www.youtube.com/watch?v=W4o0ZVeixYU</a> </li>
</ul>
You can follow Karthik Srinivasan on social media
LinkedIn : (<a href="https://www.linkedin.com/in/karts/"> https://www.linkedin.com/in/karts/</a> )
Twitter: (<a href="https://twitter.com/beastoftraal"> https://twitter.com/beastoftraal</a> )
Instagram: (<a href="https://www.instagram.com/beastoftraal"> https://www.instagram.com/beastoftraal</a> )
Blog: (<a href="https://beastoftraal.com/"> https://beastoftraal.com/</a>) 
You can listen to this show and other incredible shows on the IVM Podcasts app on Android:<a href="https://ivm.today/android"> https://ivm.today/android</a> or iOS:<a href="https://ivm.today/ios"> https://ivm.today/ios</a>, or any other podcast app. You can check out our website at<a href="https://shows.ivmpodcasts.com/featured"> https://shows.ivmpodcasts.com/featured</a>
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on<a href="https://www.facebook.com/ivmpodcasts/"> Facebook</a>,<a href="https://twitter.com/IVMPodcasts"> Twitter</a>, &amp;<a href="https://www.instagram.com/ivmpodcasts/?hl=en"> Instagram</a>.
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Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?

In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.

Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. 

PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.

The Advertiser's Guide to the Galaxy

In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the long list of owners of this idea and how so many sleep solutions brands have regurgitated this idea without any credit whatsoever to previous iterations.

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