Swiggy's gulab jamun uncle first came into our lives in April 2018. Since then, Swiggy has used him in multiple ad campaigns from 2018-2021!  

The character has since become extremely popular and familiar, even outshining the Swiggy brand to some extent!

That's precisely why brands other than Swiggy have started approaching the gulab jamun uncle!

In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at gulab jamun uncle looking beyond Swiggy and other similar examples of characters popularized by one brand moving beyond that brand!

Tune in to know more!

Check out the YouTube video here: https://youtu.be/Fg2QYTaNu28 

Advertisements link: 

- Shubh Aarambh TV Commercial: https://bit.ly/3BD7hOb

- Airfone Ad:https://bit.ly/3C0btsD

- Trivago: https://bit.ly/3BD7oJB

- Paytm: https://bit.ly/3qZg08w

- Swiggy:


https://bit.ly/3DGEXNl


https://bit.ly/3R3SbXH


https://bit.ly/3DJMECp


https://bit.ly/3qVwM8o


https://bit.ly/3BtuL88


https://bit.ly/3C0bGMn

- Dr Trust: https://bit.ly/3xKjPSB

- ZunPluse: https://bit.ly/3BXElSo

- Vadilal - https://bit.ly/3QX9lpS

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Follow the show across platforms:

Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

Swiggy's gulab jamun uncle first came into our lives in April 2018. Since then, Swiggy has used him in multiple ad campaigns from 2018-2021! The character has since become extremely popular and familiar, even outshining the Swiggy brand to some extent!That's precisely why brands other than Swiggy have started approaching the gulab jamun uncle!In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at gulab jamun uncle looking beyond Swiggy and other similar examples of characters popularized by one brand moving beyond that brand!Tune in to know more!Check out the YouTube video here:&nbsp;<a href="https://youtu.be/Fg2QYTaNu28" rel="noopener noreferrer" target="_blank">https://youtu.be/Fg2QYTaNu28</a>&nbsp;Advertisements link: - Shubh Aarambh TV Commercial: <a href="https://bit.ly/3BD7hOb" target="_blank" rel="noopener noreferrer">https://bit.ly/3BD7hOb</a>- Airfone Ad:<a href="https://bit.ly/3C0btsD" target="_blank" rel="noopener noreferrer">https://bit.ly/3C0btsD</a>- Trivago: <a href="https://bit.ly/3BD7oJB" target="_blank" rel="noopener noreferrer">https://bit.ly/3BD7oJB</a>- Paytm: <a href="https://bit.ly/3qZg08w" target="_blank" rel="noopener noreferrer">https://bit.ly/3qZg08w</a>- Swiggy:<ol><li data-list-indent="1" data-list-type="bulleted"><a href="https://bit.ly/3DGEXNl" target="_blank" rel="noopener noreferrer">https://bit.ly/3DGEXNl</a></li><li data-list-indent="1" data-list-type="bulleted"><a href="https://bit.ly/3R3SbXH" target="_blank" rel="noopener noreferrer">https://bit.ly/3R3SbXH</a></li><li data-list-indent="1" data-list-type="bulleted"><a href="https://bit.ly/3DJMECp" target="_blank" rel="noopener noreferrer">https://bit.ly/3DJMECp</a></li><li data-list-indent="1" data-list-type="bulleted"><a href="https://bit.ly/3qVwM8o" target="_blank" rel="noopener noreferrer">https://bit.ly/3qVwM8o</a></li><li data-list-indent="1" data-list-type="bulleted"><a href="https://bit.ly/3BtuL88" target="_blank" rel="noopener noreferrer">https://bit.ly/3BtuL88</a></li><li data-list-indent="1" data-list-type="bulleted"><a href="https://bit.ly/3C0bGMn" target="_blank" rel="noopener noreferrer">https://bit.ly/3C0bGMn</a></li></ol>- Dr Trust: <a href="https://bit.ly/3xKjPSB" target="_blank" rel="noopener noreferrer">https://bit.ly/3xKjPSB</a>- ZunPluse: <a href="https://bit.ly/3BXElSo" target="_blank" rel="noopener noreferrer">https://bit.ly/3BXElSo</a>- Vadilal - <a href="https://bit.ly/3QX9lpS" target="_blank" rel="noopener noreferrer">https://bit.ly/3QX9lpS</a>You can follow Karthik Srinivasan on social mediaLinkedIn : ( <a href="https://www.linkedin.com/in/karts/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/karts/</a> )Twitter: ( <a href="https://twitter.com/beastoftraal" target="_blank" rel="noopener noreferrer">https://twitter.com/beastoftraal</a> )Instagram: ( <a href="https://www.instagram.com/beastoftraal" target="_blank" rel="noopener noreferrer">https://www.instagram.com/beastoftraal</a> )You can listen to this show and other awesome shows on the IVM Podcasts app on Android:<a href="https://ivm.today/android" target="_blank" rel="noopener noreferrer"> https://ivm.today/android</a> or iOS:<a href="https://ivm.today/ios" target="_blank" rel="noopener noreferrer"> https://ivm.today/ios</a>, or any other podcast app. You can check out our website at<a href="https://shows.ivmpodcasts.com/featured" target="_blank" rel="noopener noreferrer"> https://shows.ivmpodcasts.com/featured</a>Do follow IVM Podcasts on social media.We are @IVMPodcasts on<a href="https://www.facebook.com/ivmpodcasts/" target="_blank" rel="noopener noreferrer"> Facebook</a>,<a href="https://twitter.com/IVMPodcasts" target="_blank" rel="noopener noreferrer"> Twitter</a>, &amp;<a href="https://www.instagram.com/ivmpodcasts/?hl=en" target="_blank" rel="noopener noreferrer"> Instagram</a>.Follow the show across platforms:<a href="https://open.spotify.com/show/0nfLIV16ZTXt5PLrDamfpL?si=779b89d42ed74991" target="_blank" rel="noopener noreferrer">Spotify</a>, <a href="https://podcasts.apple.com/in/podcast/the-advertisers-guide-to-the-galaxy/id1639528579" target="_blank" rel="noopener noreferrer">Apple Podcasts</a>, <a href="https://www.jiosaavn.com/shows/the-advertisers-guide-to-the-galaxy/1/u,EfLM7Evk0_" target="_blank" rel="noopener noreferrer">JioSaavan</a>, <a href="https://podcasts.google.com/search/the%20advertiser's%20guide%20to%20the%20galaxy" target="_blank" rel="noopener noreferrer">Google Podcasts</a>, <a href="https://music.amazon.in/podcasts/b9cf55ea-abdd-4080-adcd-1fd32a596a65/the-advertiser's-guide-to-the-galaxy" target="_blank" rel="noopener noreferrer">Amazon Music</a>

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?

In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.

Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. 

PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.

The Advertiser's Guide to the Galaxy

In this episode, Karthik talks about Swiggy's Gulab Jamun Uncle