HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist.

Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal aberration from HUL.

Check out the ads here:
Vim Black product packaging 1: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-2.jpg
Vim Black product packaging 2: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-shots.jpg
Vim’s confession: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-fake.jpg
Vim Black ad starring Milind Soman: https://www.youtube.com/watch?v=bEDNbPQyVVw
Vim Black ad 2: https://www.youtube.com/watch?v=5Z61w6ZFUEY
Vim Black ad 3: https://www.youtube.com/watch?v=HIQ9Wk1W3xI

Vim ad campaign featuring Virender Sehwag:
https://www.youtube.com/watch?v=CAAl3J0yKyw
https://www.youtube.com/watch?v=AwY0IjoSNRk
https://www.youtube.com/watch?v=h03H-e0rpCM

Vim’s December 2021 ad campaign:
https://www.youtube.com/watch?v=6b8f3XQZZXc

P&G Ariel’s Share The Load campaign:
https://www.youtube.com/watch?v=AIr5btESyNA
https://www.youtube.com/watch?v=wJukf4ifuKs
https://www.youtube.com/watch?v=8QDlv8kfwIM
https://www.youtube.com/watch?v=DA64FF7MR58

Lloyd Unisex washing machine ad:
https://www.youtube.com/watch?v=vOX0XrxYqpc

Henkel’s Pril Tamarind ad:
https://www.youtube.com/watch?v=yGU34cOjQRg

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/) 

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Follow the show across platforms:

Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist.
Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal aberration from HUL.
Check out the ads here:
<ul>
<li aria-level="1">Vim Black product packaging 1: <a href="https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-2.jpg">https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-2.jpg</a></li>
<li aria-level="1">Vim Black product packaging 2: <a href="https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-shots.jpg">https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-shots.jpg</a></li>
<li aria-level="1">Vim’s confession: <a href="https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-fake.jpg">https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-fake.jpg</a></li>
<li aria-level="1">Vim Black ad starring Milind Soman: <a href="https://www.youtube.com/watch?v=bEDNbPQyVVw">https://www.youtube.com/watch?v=bEDNbPQyVVw</a></li>
<li aria-level="1">Vim Black ad 2: <a href="https://www.youtube.com/watch?v=5Z61w6ZFUEY">https://www.youtube.com/watch?v=5Z61w6ZFUEY</a></li>
<li aria-level="1">Vim Black ad 3: <a href="https://www.youtube.com/watch?v=HIQ9Wk1W3xI">https://www.youtube.com/watch?v=HIQ9Wk1W3xI</a></li>
</ul>
Vim ad campaign featuring Virender Sehwag:
<ul>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=CAAl3J0yKyw">https://www.youtube.com/watch?v=CAAl3J0yKyw</a></li>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=AwY0IjoSNRk">https://www.youtube.com/watch?v=AwY0IjoSNRk</a></li>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=h03H-e0rpCM">https://www.youtube.com/watch?v=h03H-e0rpCM</a></li>
</ul>
Vim’s December 2021 ad campaign:
<ul>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=6b8f3XQZZXc">https://www.youtube.com/watch?v=6b8f3XQZZXc</a></li>
</ul>
P&amp;G Ariel’s Share The Load campaign:
<ul>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=AIr5btESyNA">https://www.youtube.com/watch?v=AIr5btESyNA</a></li>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=wJukf4ifuKs">https://www.youtube.com/watch?v=wJukf4ifuKs</a></li>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=8QDlv8kfwIM">https://www.youtube.com/watch?v=8QDlv8kfwIM</a></li>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=DA64FF7MR58">https://www.youtube.com/watch?v=DA64FF7MR58</a></li>
</ul>
Lloyd Unisex washing machine ad:
<ul>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=vOX0XrxYqpc">https://www.youtube.com/watch?v=vOX0XrxYqpc</a></li>
</ul>
Henkel’s Pril Tamarind ad:
<ul>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=yGU34cOjQRg">https://www.youtube.com/watch?v=yGU34cOjQRg</a> </li>
</ul>
You can follow Karthik Srinivasan on social media
LinkedIn : (<a href="https://www.linkedin.com/in/karts/"> https://www.linkedin.com/in/karts/</a> )
Twitter: (<a href="https://twitter.com/beastoftraal"> https://twitter.com/beastoftraal</a> )
Instagram: (<a href="https://www.instagram.com/beastoftraal"> https://www.instagram.com/beastoftraal</a> )
Blog: (<a href="https://beastoftraal.com/"> https://beastoftraal.com/</a>) 
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on<a href="https://www.facebook.com/ivmpodcasts/"> Facebook</a>,<a href="https://twitter.com/IVMPodcasts"> Twitter</a>, &amp;<a href="https://www.instagram.com/ivmpodcasts/?hl=en"> Instagram</a>.
Follow the show across platforms:
<a href="https://open.spotify.com/show/0nfLIV16ZTXt5PLrDamfpL?si=779b89d42ed74991">Spotify</a>,<a href="https://podcasts.apple.com/in/podcast/the-advertisers-guide-to-the-galaxy/id1639528579"> Apple Podcasts</a>,<a href="https://www.jiosaavn.com/shows/the-advertisers-guide-to-the-galaxy/1/u,EfLM7Evk0_"> JioSaavan</a>,<a href="https://podcasts.google.com/search/the%20advertiser's%20guide%20to%20the%20galaxy"> Google Podcasts</a>,<a href="https://music.amazon.in/podcasts/b9cf55ea-abdd-4080-adcd-1fd32a596a65/the-advertiser's-guide-to-the-galaxy"> Amazon Music</a>

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?

In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.

Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. 

PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.

The Advertiser's Guide to the Galaxy

HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist. Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal aberration from HUL.

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