There is a specific creative device in advertising that involves financial brands - they ask, "Is your money lazy?". And they also ask the opposite, "Is your money working (as) hard (as you)?". 

Which brands have used this idea and how does it work?

Listen... to know more!

Check out ad videos here: 

SBI Savings Fund: https://www.youtube.com/watch?v=3PNEh-R2lPc

Bestinvest, UK: https://www.youtube.com/watch?v=-HolR79DF3Q

Mutual Funds Sahi Hai: https://www.youtube.com/watch?v=VdC5pPIKExw

Aldermore Bank, UK: https://www.facebook.com/watch/?ref=external&v=1001509479917702

Ally, 1: https://www.youtube.com/watch?v=atxG29g2B2o

Ally, 2: https://www.youtube.com/watch?v=LR4nf3otbQ0

Rabidirect: https://www.youtube.com/watch?v=_ETRDe_C0H0



Screenshots:

Ibotta 1: https://image.adsoftheworld.com/q066qf6dzbujj7vci2550v6cqxf9

Ibotta 2: https://image.adsoftheworld.com/9nwmai9gpg2qhy7u30on3jfw5cmv

Ibotta 3: https://image.adsoftheworld.com/jgw2dbf729yv2t01dkrst63lngda

Ibotta 4: https://image.adsoftheworld.com/yhuxe7dgvhitlzsmo4ql52wwffsl



You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/) 

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Follow the show across platforms:

Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

There is a specific creative device in advertising that involves financial brands - they ask, "Is your money lazy?". And they also ask the opposite, "Is your money working (as) hard (as you)?". 
Which brands have used this idea and how does it work?
Listen... to know more!
Check out ad videos here: 
SBI Savings Fund: <a href="https://www.youtube.com/watch?v=3PNEh-R2lPc">https://www.youtube.com/watch?v=3PNEh-R2lPc</a>
Bestinvest, UK: <a href="https://www.youtube.com/watch?v=-HolR79DF3Q">https://www.youtube.com/watch?v=-HolR79DF3Q</a>
Mutual Funds Sahi Hai: <a href="https://www.youtube.com/watch?v=VdC5pPIKExw">https://www.youtube.com/watch?v=VdC5pPIKExw</a>
Aldermore Bank, UK: <a href="https://www.facebook.com/watch/?ref=external&amp;v=1001509479917702">https://www.facebook.com/watch/?ref=external&amp;v=1001509479917702</a>
Ally, 1: <a href="https://www.youtube.com/watch?v=atxG29g2B2o">https://www.youtube.com/watch?v=atxG29g2B2o</a>
Ally, 2: <a href="https://www.youtube.com/watch?v=LR4nf3otbQ0">https://www.youtube.com/watch?v=LR4nf3otbQ0</a>
Rabidirect: <a href="https://www.youtube.com/watch?v=_ETRDe_C0H0">https://www.youtube.com/watch?v=_ETRDe_C0H0</a>
 
Screenshots:
Ibotta 1: <a href="https://image.adsoftheworld.com/q066qf6dzbujj7vci2550v6cqxf9">https://image.adsoftheworld.com/q066qf6dzbujj7vci2550v6cqxf9</a>
Ibotta 2: <a href="https://image.adsoftheworld.com/9nwmai9gpg2qhy7u30on3jfw5cmv">https://image.adsoftheworld.com/9nwmai9gpg2qhy7u30on3jfw5cmv</a>
Ibotta 3: <a href="https://image.adsoftheworld.com/jgw2dbf729yv2t01dkrst63lngda">https://image.adsoftheworld.com/jgw2dbf729yv2t01dkrst63lngda</a> 
Ibotta 4: <a href="https://image.adsoftheworld.com/yhuxe7dgvhitlzsmo4ql52wwffsl">https://image.adsoftheworld.com/yhuxe7dgvhitlzsmo4ql52wwffsl</a>
 
You can follow Karthik Srinivasan on social media
LinkedIn : (<a href="https://www.linkedin.com/in/karts/"> https://www.linkedin.com/in/karts/</a> )
Twitter: (<a href="https://twitter.com/beastoftraal"> https://twitter.com/beastoftraal</a> )
Instagram: (<a href="https://www.instagram.com/beastoftraal"> https://www.instagram.com/beastoftraal</a> )
Blog: (<a href="https://beastoftraal.com/"> https://beastoftraal.com/</a>) 
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on<a href="https://www.facebook.com/ivmpodcasts/"> Facebook</a>,<a href="https://twitter.com/IVMPodcasts"> Twitter</a>, &amp;<a href="https://www.instagram.com/ivmpodcasts/?hl=en"> Instagram</a>.
Follow the show across platforms:
<a href="https://open.spotify.com/show/0nfLIV16ZTXt5PLrDamfpL?si=779b89d42ed74991">Spotify</a>,<a href="https://podcasts.apple.com/in/podcast/the-advertisers-guide-to-the-galaxy/id1639528579"> Apple Podcasts</a>,<a href="https://www.jiosaavn.com/shows/the-advertisers-guide-to-the-galaxy/1/u,EfLM7Evk0_"> JioSaavan</a>,<a href="https://podcasts.google.com/search/the%20advertiser's%20guide%20to%20the%20galaxy"> Google Podcasts</a>,<a href="https://music.amazon.in/podcasts/b9cf55ea-abdd-4080-adcd-1fd32a596a65/the-advertiser's-guide-to-the-galaxy"> Amazon Music</a>

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?

In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.

Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. 

PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.

The Advertiser's Guide to the Galaxy

There is a specific creative device in advertising that involves financial brands - they ask, "Is your money lazy?". And they also ask the opposite, "Is your money working (as) hard (as you)?".  Which brands have used this idea and how does it work? Listen... to know more!

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