Dabur Honey's recent digital film starring Sonu Sood starts on a specific premise - that Sonu Sood genuinely sought information on the purity of honey available in India. But was it really the case?

In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at Dabur Honey's recent ad film that goes to a great extent to add an inauthentic starting point that pulls down the overall effort.

Tune in to know more!

Check out the Youtube video here: https://youtu.be/hsFpKlsTBZU

Check out the Ad here: 

Dabur Honey video: https://www.youtube.com/watch?v=POCvmwLxoms

Dabur Vita ad: https://www.youtube.com/watch?v=6YTpcuRDA64

Sonu Sood's tweet: https://twitter.com/SonuSood/status/1553980587089997824

Sonu Sood's tweet screenshot: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/sonu-aug-1-tweet.jpg

Sonu - Dabur timeline: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/sonu-tweets-on-dabur-all-scaled.jpg

Coca-Cola ad featuring Aamir Khan: https://www.youtube.com/watch?v=_BSAFdttpVA

Cadbury's ad featuring Amitabh Bachchan: https://www.youtube.com/watch?v=PH_f6qiH-Xc



You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/) 

You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured

Do follow IVM Podcasts on social media.

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Dabur Honey's recent digital film starring Sonu Sood starts on a specific premise - that Sonu Sood genuinely sought information on the purity of honey available in India. But was it really the case?
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at Dabur Honey's recent ad film that goes to a great extent to add an inauthentic starting point that pulls down the overall effort.
Tune in to know more!
Check out the Youtube video here: <a href="https://youtu.be/hsFpKlsTBZU">https://youtu.be/hsFpKlsTBZU</a>
Check out the Ad here: 
Dabur Honey video: <a href="https://www.youtube.com/watch?v=POCvmwLxoms">https://www.youtube.com/watch?v=POCvmwLxoms</a>
Dabur Vita ad: <a href="https://www.youtube.com/watch?v=6YTpcuRDA64">https://www.youtube.com/watch?v=6YTpcuRDA64</a>
Sonu Sood's tweet: <a href="https://twitter.com/SonuSood/status/1553980587089997824">https://twitter.com/SonuSood/status/1553980587089997824</a>
Sonu Sood's tweet screenshot: <a href="https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/sonu-aug-1-tweet.jpg">https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/sonu-aug-1-tweet.jpg</a>
Sonu - Dabur timeline: <a href="https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/sonu-tweets-on-dabur-all-scaled.jpg">https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/09/sonu-tweets-on-dabur-all-scaled.jpg</a>
Coca-Cola ad featuring Aamir Khan: <a href="https://www.youtube.com/watch?v=_BSAFdttpVA">https://www.youtube.com/watch?v=_BSAFdttpVA</a>
Cadbury's ad featuring Amitabh Bachchan: <a href="https://www.youtube.com/watch?v=PH_f6qiH-Xc">https://www.youtube.com/watch?v=PH_f6qiH-Xc</a>
 
You can follow Karthik Srinivasan on social media
LinkedIn : (<a href="https://www.linkedin.com/in/karts/"> https://www.linkedin.com/in/karts/</a> )
Twitter: (<a href="https://twitter.com/beastoftraal"> https://twitter.com/beastoftraal</a> )
Instagram: (<a href="https://www.instagram.com/beastoftraal"> https://www.instagram.com/beastoftraal</a> )
Blog: (<a href="https://beastoftraal.com/"> https://beastoftraal.com/</a>) 
You can listen to this show and other incredible shows on the IVM Podcasts app on Android:<a href="https://ivm.today/android"> https://ivm.today/android</a> or iOS:<a href="https://ivm.today/ios"> https://ivm.today/ios</a>, or any other podcast app. You can check out our website at<a href="https://shows.ivmpodcasts.com/featured"> https://shows.ivmpodcasts.com/featured</a>
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on<a href="https://www.facebook.com/ivmpodcasts/"> Facebook</a>,<a href="https://twitter.com/IVMPodcasts"> Twitter</a>, &amp;<a href="https://www.instagram.com/ivmpodcasts/?hl=en"> Instagram</a>.
Follow the show across platforms:
<a href="https://open.spotify.com/show/0nfLIV16ZTXt5PLrDamfpL?si=779b89d42ed74991">Spotify</a>,<a href="https://podcasts.apple.com/in/podcast/the-advertisers-guide-to-the-galaxy/id1639528579"> Apple Podcasts</a>,<a href="https://www.jiosaavn.com/shows/the-advertisers-guide-to-the-galaxy/1/u,EfLM7Evk0_"> JioSaavan</a>,<a href="https://podcasts.google.com/search/the%20advertiser's%20guide%20to%20the%20galaxy"> Google Podcasts</a>,<a href="https://music.amazon.in/podcasts/b9cf55ea-abdd-4080-adcd-1fd32a596a65/the-advertiser's-guide-to-the-galaxy"> Amazon Music</a>

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?

In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.

Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. 

PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.

The Advertiser's Guide to the Galaxy

In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at Dabur Honey's recent ad film that goes to a great extent to add an inauthentic starting point that pulls down the overall effort.

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