Sima Taparia is most well known for her hit Netflix show, Indian Matchmaking. When she announced a new position on LinkedIn recently, it made news, understandably.

It's a clever campaign idea. But I do wish the brand behind it had pushed it, even more, exploiting the potential fully.

Tune in to the Advertisers guide to the galaxy to know more!

Check out the Ad here:

Video: https://www.youtube.com/watch?v=1aybcJMe3qA

Screenshots: 

https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-1.jpg

https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-2.jpg

https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-3.jpg

https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-profile.jpg

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/) 

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Follow the show across platforms:

Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

Sima Taparia is most well known for her hit Netflix show, Indian Matchmaking. When she announced a new position on LinkedIn recently, it made news, understandably.
It's a clever campaign idea. But I do wish the brand behind it had pushed it, even more, exploiting the potential fully.
Tune in to the Advertisers guide to the galaxy to know more!
Check out the Ad here:
Video: <a href="https://www.youtube.com/watch?v=1aybcJMe3qA">https://www.youtube.com/watch?v=1aybcJMe3qA</a>
Screenshots: 
<a href="https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-1.jpg">https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-1.jpg</a>
<a href="https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-2.jpg">https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-2.jpg</a>
<a href="https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-3.jpg">https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-3.jpg</a>
<a href="https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-profile.jpg">https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-profile.jpg</a>
You can follow Karthik Srinivasan on social media
LinkedIn : (<a href="https://www.linkedin.com/in/karts/"> https://www.linkedin.com/in/karts/</a> )
Twitter: (<a href="https://twitter.com/beastoftraal"> https://twitter.com/beastoftraal</a> )
Instagram: (<a href="https://www.instagram.com/beastoftraal"> https://www.instagram.com/beastoftraal</a> )
Blog: (<a href="https://beastoftraal.com/"> https://beastoftraal.com/</a>) 
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on<a href="https://www.facebook.com/ivmpodcasts/"> Facebook</a>,<a href="https://twitter.com/IVMPodcasts"> Twitter</a>, &amp;<a href="https://www.instagram.com/ivmpodcasts/?hl=en"> Instagram</a>.
Follow the show across platforms:
<a href="https://open.spotify.com/show/0nfLIV16ZTXt5PLrDamfpL?si=779b89d42ed74991">Spotify</a>,<a href="https://podcasts.apple.com/in/podcast/the-advertisers-guide-to-the-galaxy/id1639528579"> Apple Podcasts</a>,<a href="https://www.jiosaavn.com/shows/the-advertisers-guide-to-the-galaxy/1/u,EfLM7Evk0_"> JioSaavan</a>,<a href="https://podcasts.google.com/search/the%20advertiser's%20guide%20to%20the%20galaxy"> Google Podcasts</a>,<a href="https://music.amazon.in/podcasts/b9cf55ea-abdd-4080-adcd-1fd32a596a65/the-advertiser's-guide-to-the-galaxy"> Amazon Music</a>

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?

In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.

Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. 

PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.

The Advertiser's Guide to the Galaxy

Sima Taparia is most well known for her hit Netflix show, Indian Matchmaking. When she announced a new position on LinkedIn recently, it made news, understandably.  It's a clever campaign idea. But I do wish the brand behind it had pushed it, even more, exploiting the potential fully.

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