Person

Principles

Problems

Perspicacity

All the research says empowered employees make a huge and positive impact on businesses but the concept scares the living daylights out of owners and managers.

That's why, smart speakers and authors like Josh Bernoff and Stan McChrystal, change the language to terms like Strategic Alignment And Customer Obsession. It's more palatable to the C Suite!

We unpack this in the Principles section of the podcast.

Meanwhile, a random playing of an old Tom Waits song gave Steve cause to pause and reflect on how rarely he stops to pause and reflect.

In the Person section, he riffs on that with David and they come up with some thoughts to share with you.

At the risk of sounding like a broken record of the same vintage as Tom Waits' Heart Attack And Vine, Steve uses the Problems segment to share a story of woe about two new clients who'd both lost control of their websites.

And for a dose of perspicacity (the sharpening of our minds), David and Steve reflect on a refreshingly different road safety ad, honey buns!

We hope you find this helpful.

Talking About Marketing podcast episode notes with timecodes

03:37 Person This segment focusses on you, the person, because we believe business is personal.

The Radio Is Off The Air

Th little bit of the Tom Waits song, Diamonds On My Windshield", has a lyric that caught Steve's attention, it goes: "The radio goes off and it gives me time to think."

Steve heard it while listening to the River Blues program on Radio 5mbs - the fine music station in Adelaide where he's a board member - and it jumped out at his consciousness.

We rarely get time to think these days, unless we're disciplined in making that time, and it's robbing us and society of depth and innovation.

https://www.youtube.com/watch?v=GADAgEZYuR4

13:57 Principles This segment focusses principles you can apply in your business today.

Strategic Alignment And Customer Obsession

If you want your employees to relate to your customers differently, do you ask them to change what they do first, or do you change the systems that support them first?

This is the question at the heart of this segment, as David reflects on the work of Josh Bernoff (Empowered) and Stan McChrystal (From shared consciousness and autonomous action to strategic alignment and empowered execution).

It's a nailbiting discussion if you believe you need to micromanage everybody around you, or rule by putting the fear of god into people.

If that's not you, you'll probably be applauding, as David works through the key points.

30:08 Problems This segment answers questions we've received from clients or listeners.

Control of your website

Steve reflected on two cases from recent days where an organisation has lost its web person and has ended up stranded with broken websites and one riddled with malicious code.

The lessons:
Always have full administrator access to your website and web hosting and domain name.
Always ensure updates always happen.
Treat websites as importantly as you would your office or shopfront; looking for shortcuts can result in great pain and damage.

36:10 Perspicacity This segment is designed to sharpen our thinking by reflecting on a case stude from the past.

Keep The Bromance Alive

In 2015, a rather ear-catching TV commercial was produced, encouraging "blokes" to listen to road safety messages.

In it, rather blokey blokes spoke to each other like sweethearts, using endearing terms like, take it easy on the road, honey buns.

The juxtaposition of these characters using dialect usually reserved for cutesy lovebirds, turned heads and got attention.

Would such a campaign work today?

Hop in, and let Steve and David take you for a drive around the key points.

All the research says empowered employees make a huge and positive impact on businesses but the concept scares the living daylights out of owners and managers.
That's why, smart speakers and authors like Josh Bernoff and Stan McChrystal, change the language to terms like Strategic Alignment And Customer Obsession. It's more palatable to the C Suite!
We unpack this in the Principles section of the podcast.
Meanwhile, a random playing of an old Tom Waits song gave Steve cause to pause and reflect on how rarely he stops to pause and reflect.
In the Person section, he riffs on that with David and they come up with some thoughts to share with you.
At the risk of sounding like a broken record of the same vintage as Tom Waits' Heart Attack And Vine, Steve uses the Problems segment to share a story of woe about two new clients who'd both lost control of their websites.
And for a dose of perspicacity (the sharpening of our minds), David and Steve reflect on a refreshingly different road safety ad, honey buns!
We hope you find this helpful.
Talking About Marketing podcast episode notes with timecodes
03:37 Person This segment focusses on you, the person, because we believe business is personal.
The Radio Is Off The Air
Th little bit of the Tom Waits song, Diamonds On My Windshield", has a lyric that caught Steve's attention, it goes: "The radio goes off and it gives me time to think."
Steve heard it while listening to the River Blues program on <a href="https://5mbs.com/">Radio 5mbs - the fine music station in Adelaide</a> where he's a board member - and it jumped out at his consciousness.
We rarely get time to think these days, unless we're disciplined in making that time, and it's robbing us and society of depth and innovation.
https://www.youtube.com/watch?v=GADAgEZYuR4
13:57 Principles This segment focusses principles you can apply in your business today.
Strategic Alignment And Customer Obsession
If you want your employees to relate to your customers differently, do you ask them to change what they do first, or do you change the systems that support them first?
This is the question at the heart of this segment, as David reflects on the work of Josh Bernoff (Empowered) and Stan McChrystal (From shared consciousness and autonomous action to strategic alignment and empowered execution).
It's a nailbiting discussion if you believe you need to micromanage everybody around you, or rule by putting the fear of god into people.
If that's not you, you'll probably be applauding, as David works through the key points.
30:08 Problems This segment answers questions we've received from clients or listeners.
Control of your website
Steve reflected on two cases from recent days where an organisation has lost its web person and has ended up stranded with broken websites and one riddled with malicious code.
The lessons:
<ul>
<li>Always have full administrator access to your website and web hosting and domain name.</li>
<li>Always ensure updates always happen.</li>
<li>Treat websites as importantly as you would your office or shopfront; looking for shortcuts can result in great pain and damage.</li>
</ul>
36:10 Perspicacity This segment is designed to sharpen our thinking by reflecting on a case stude from the past.
Keep The Bromance Alive
In 2015, a rather ear-catching TV commercial was produced, encouraging "blokes" to listen to road safety messages.
In it, rather blokey blokes spoke to each other like sweethearts, using endearing terms like, take it easy on the road, honey buns.
The juxtaposition of these characters using dialect usually reserved for cutesy lovebirds, turned heads and got attention.
Would such a campaign work today?
Hop in, and let Steve and David take you for a drive around the key points.

A weekly podcast recorded in Adelaide that puts South Australian passion on centre stage with a featured guest who joins us each week as a co-presenter to share how they're pursuing their passions. We venture across topics as diverse as history, wine, food, art, music, relationships, critical thinking, health, news, interviews, chat and quizzes. 

Every single interview, every single show, unlocks insights into what drives people to be doing what they're doing and what keeps them striving. 

The Adelaide Show is produced by Steve Davis and Nigel Dobson-Keeffe.

Please subscribe to our In Crowd list; you get an email each Friday (when we have published a new episode) with an overview of that week's show. Plus, consider joining our Inner Circle; a small group of passionate South Aussies who allow us to pick their brains and gain interviewee suggestions.

This podcast began life as Another Boring Thursday Night In Adelaide from episodes 1-79.

A podcast recorded in Adelaide that puts South Australian passion on centre stage with a featured guest who joins us each week as a co-presenter to share how they're pursuing their passions. We venture across topics as diverse as history, wine, ...

The Adelaide Show

A podcast recorded in Adelaide that puts South Australian passion on centre stage with a featured guest who joins us to share how they're pursuing their passions. We venture across topics as diverse as history, wine, food, art, music, relationships, critical thinking, health, and general news. Every single interview, every single show, unlocks insights into what drives people to be doing what they're doing and what keeps them striving. The Adelaide Show is produced by Steve Davis, and ends with an original song by a South Australian artist. Please subscribe to our In Crowd list; you get an email each Friday with an overview of that week's show. This podcast began life as Another Boring Thursday Night In Adelaide from episodes 1-79.

A podcast recorded in Adelaide that puts South Australian passion on centre stage with a featured guest who joins us to share how they're pursuing their passions. We venture across topics as diverse as history, wine, food, art, music, relationships, critical thinking, health, and general news. Every single interview, every single show, unlocks insights into what drives people to be doing what they're doing and what keeps them striving. The Adelaide Show is produced by Steve Davis, and ends with an original song by a South Australian artist. Please subscribe to our In Crowd list; you get an email each Friday with an overview of that week's show. This podcast began life as Another Boring Thursday Night In Adelaide from episodes 1-79.

What's another way of labelling employee empowerment? It's strategic alignment and customer obsession

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