Words To Make The World Do Your Bidding

Don't you wish you could weave some words and have people fall under your spell? In the Principles section, David explains how author, Blair Warren, has compiled a list of 27 words that will achieve this end. Is this hocus pocus or does it have substance? You're about to discover it's the latter…

Strategic Alignment And Customer Obsession

All the research says empowered employees make a huge and positive impact on businesses but the concept scares the living daylights out of owners and managers. That's why, smart speakers and authors like Josh Bernoff and Stan McChrystal, change the language to terms like Strategic Alignment And Cu…

Be Useful, Grateful, And Valuable

Joe Polish is a highly capable marketer, but he surprised David and Steve by inserting the word "grateful" into his mantra that we should approach networking, relationships, and business, with a blend of being useful, grateful, and valuable. in situations, I initially struggled with why he sandwic…

To Sell Is Human

Not everybody feels comfortable "selling". In fact, most of us feel darn right uncomfortable at the thought of "working someone" so you can get them where you want them. But, of course, that's all based on a fairly narrow definition of selling; the forced selling of a huckster. In reality, every …

Burn Social Media Down

There are times you simply need to destroy what exists in order to replace it with something better We go back to 2015 to start this episode of Talking About Marketing, in which we consider whether we should burn social media down and develop new strategies for marketing in the social channels. …

Writing Without BS

In this episode of Talking About Marketing, we discuss how to be clearer and more engaging in our communication; in short, writing without BS. It's funny how fluffery creeps into business writing, whether that's internal messages, emails to clients, or advertising.  Instead of being one human tal…

The Planning Fallacy

The secret to planning well is to understand that planning does not come naturally; being an expert in one field does not mean we have expertise in planning In this episode of Talking About Marketing, we ask, why planning often fails and the short answer is that it often boils down to the planning…

Why answer people's questions? (Inbound vs outboud)

The only "trick" in content marketing is that the content needs to help your ideal customers In this episode of Talking About Marketing, we ask, why answer people's questions? As you'll hear in the discussion, there are compelling reasons for revisiting your website content and running the simple…

Finding Your Story To Tell

Revisiting storytelling for marketers In this first episode of Talking About Marketing, we cover storytelling by doing a dive into some academic literature to see if we can give you some handy starting points for refreshing your content marketing. For our first segment, however, we go a little p…

Talking About Marketing Teaser

Amping up for the release of the Talking About Marketing Podcast, Steve and David share this teaser for what to expect from this new and exciting show!