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393 - All Aboard The South Australian Tourism Bus With Craig Haslam

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Come on a journey into the world of sustainable tourism with Craig Haslam, a pioneer in enhancing South Australia's environmental and tourist landscapes. Discover how Craig's company, Untamed Escapes, is setting new standards in eco-tourism and hear about his advocacy for the region, along with his belief in how the foundation of all good tourism is bases in human-to-human interaction. A must-listen for all professionals in tourism and sustainability!

The SA Drink Of The Week this week is a special Shiraz from Eight At The Gate Wines.

And in the Musical Pilgrimage, we feature a new song from Audio Reign that is perfect "driving" music if you like your tunes full throttle!

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Running Sheet: Leadership Drought: A Call to Wine Australia Amid Small And Family Winery Despair

00:00:00 Intro


00:03:13 SA Drink Of The Week

The SA Drink Of The Week this week is a 2019 Family Reserve Shiraz from Eight At The Gate Wines in Wrattonbully, South Australia.

The sisters behind the winery, Jane and Claire, were previously on The Adelaide Show, recording a chat in their vineyards.

00:13:19 Craig Haslam And Tourism In South Australia

Our special guest in this episode is a man who is well respected in tourism circles in South Australia, Australia, and on the world stage. He is the founder of Untamed Escapes, which has shown the wild side of South Australia to many visitors from around the world - and even shown many locals what's been right under our noses the whole time. Aside from being involved in Eyre Peninsula tourism since the naughties, he is currently Chair of the South Australian Leadership Group of the Australian Tourism Export Council. I welcome, Craig "Hassie" Haslam.

Tourism is about people; people connecting with people. Do you agree?

I remember meeting you through some online marketing workshops and social media marketing workshops that I ran from 2005, and I was in awe of the imagery you had, using the old cameras back then. You were pushing the envelope regarding the way you were searching for ways to use modern technology to capture the spirit of your passengers' experiences in the bush. You must be answering a deep call of the wild. Any idea how that began?

What are some of the hairiest moments you've had out there?

What holds some of us city slickers back? How can we learn to embrace the wild?

What was it like operating tours across the Nullarbor Plain in the early days? What unique challenges did you face?

How have consumer expectations and behaviours changed since you first started in the tourism sector?

How did the COVID-19 pandemic impact your business, and what adjustments did you find most effective?

As someone passionate about environmental sustainability, what practices have you implemented in your tours to minimise the ecological footprint?

Can you share insights into your involvement with the Australian Tourism Export Council and its significance to your business?

How do you see the future of tourism in South Australia, particularly in light of climate change and environmental concerns?

You've been a strong advocate for the Eyre Peninsula. What makes this region special for tourists?

What new trends or innovations in tourism are you most excited about right now?

What advice would you give to new entrepreneurs entering the tourism industry today?

Looking back, what would you say has been your greatest achievement in your career?

Finally, what legacy do you hope to leave behind in the tourism industry and for the region you're so passionate about?

01:31:40 Musical Pilgrimage

In the Musical Pilgrimage, we feature song by Audio Reign from their upcoming album being released on May 11, 2024. This track is called, Crown.

We think this is pretty decent driving music. Try it on your next Nullarbor trip!

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