Why do some brands become household names while others fail? And in an era of viral TikTok products, influencer-founded businesses, and endless new startups, what does it actually take to build a successful brand?

This week on That Digital Take, Torri Webster sits down with Jacquelyn Corbett, CEO of Canadian clothing brand mini mioche, who has helped build and scale nearly 80 consumer brands over her career.

From launching her first business at just 19 to buying, selling, and transforming companies, Jacquelyn shares the realities of entrepreneurship, the psychology behind consumer behaviour, and what separates successful brands from the competition.

Together, they explore the power of branding versus product quality, how TikTok and influencer marketing are changing the way we shop, the biggest mistakes entrepreneurs make, and why having an audience doesn't necessarily guarantee a successful business.

Plus, Jacquelyn gets candid about female entrepreneurship, money, motherhood, and the challenges of keeping clothing manufacturing in Canada. As fast fashion continues to dominate and shopping habits evolve, is the future of Canadian retail at a crossroads?

Whether you're an aspiring entrepreneur, a business owner, a marketing enthusiast, or simply curious about why we buy what we buy, this episode offers a fascinating look behind the brands shaping our everyday lives.

Topics include: Entrepreneurship, building a successful brand, branding and marketing, consumer psychology, TikTok marketing, influencer-founded brands, female entrepreneurship, Canadian-made clothing, fast fashion, sustainable fashion, and the future of retail.

That Digital Take, hosted by Torri Webster, is presented by iHeartRadio Canada and available on Crave TV.

Why do some brands become household names while others fail? And in an era of viral TikTok products, influencer-founded businesses, and endless new startups, what does it actually take to build a successful brand?
This week on That Digital Take, Torri Webster sits down with Jacquelyn Corbett, CEO of Canadian clothing brand mini mioche, who has helped build and scale nearly 80 consumer brands over her career.
From launching her first business at just 19 to buying, selling, and transforming companies, Jacquelyn shares the realities of entrepreneurship, the psychology behind consumer behaviour, and what separates successful brands from the competition.
Together, they explore the power of branding versus product quality, how TikTok and influencer marketing are changing the way we shop, the biggest mistakes entrepreneurs make, and why having an audience doesn't necessarily guarantee a successful business.
Plus, Jacquelyn gets candid about female entrepreneurship, money, motherhood, and the challenges of keeping clothing manufacturing in Canada. As fast fashion continues to dominate and shopping habits evolve, is the future of Canadian retail at a crossroads?
Whether you're an aspiring entrepreneur, a business owner, a marketing enthusiast, or simply curious about why we buy what we buy, this episode offers a fascinating look behind the brands shaping our everyday lives.
Topics include: Entrepreneurship, building a successful brand, branding and marketing, consumer psychology, TikTok marketing, influencer-founded brands, female entrepreneurship, Canadian-made clothing, fast fashion, sustainable fashion, and the future of retail.
That Digital Take, hosted by Torri Webster, is presented by iHeartRadio Canada and available on Crave TV.

That Digital Take uncovers the ever-evolving world of influencers—challenging the industry, harnessing its power, and exploring how it connects us all. Through the lens of pop culture and entertainment,Torri blends: Insider interviews with industry leaders, viral influencers/ creators, actors, and rising stars. Behind-the-scenes  storytelling from her own experience navigating the digital space. Actionable takeaways for listeners curious about how digital culture shapes careers, business, and society.

That Digital Take uncovers the ever-evolving world of influencers&mdash;challenging the industry, harnessing its power, and exploring how it connects us all. Through the lens of pop culture and entertainment,Torri blends: Insider interviews with industry leaders, viral influencers/ creators, actors, and rising stars. Behind-the-scenes &nbsp;storytelling from her own experience navigating the digital space. Actionable takeaways for listeners curious about how digital culture shapes careers, business, and society.

That Digital Take with Torri Webster

What makes a brand successful, and why do some businesses thrive while others fail? This week, Torri Webster sits down with Jacquelyn Corbett, CEO of mini mioche, who has helped build and scale nearly 80 consumer brands. From entrepreneurship and consumer psychology to TikTok marketing, influencer-founded brands, and the future of Canadian retail, they unpack what it really takes to build a business that lasts.