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Faith, Sports, and Building Gen-Z’s ESPN: The Justin Leusner Story

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Guest: Justin Leusner, Founder and CEO of TDAY Sports, a YouTube Channel, and senior at Penn State majoring in Entrepreneurship

Episode Title: "Faith, Sports, and Building Gen-Z’s ESPN: The Justin Leusner Story"

Overview: In this episode of Ten Talents, we dive into the inspiring journey of Justin Leusner, the Founder and CEO of TDAY Sports, a fast-growing YouTube channel with an Instagram following of over 800K. With the bold tagline "Building Gen-Z's ESPN," Justin is on a mission to create meaningful, high-quality sports content that goes beyond the typical noise of the digital world. As a senior at Penn State majoring in Entrepreneurship, Justin shares how his faith has been the foundation of his success and his vision for the future of sports media.

Key Discussion Points:

· Building TDAY Sports with Purpose: Justin talks about his passion for creating a platform that resonates with Gen-Z while staying true to his Christian faith. He explains how his vision for "Building Gen-Z’s ESPN" drives the content strategy for TDAY Sports and how his faith played a key role in shaping the brand's mission.

· Faith and Entrepreneurship: As an entrepreneurship student at Penn State, Justin discusses how he applies biblical principles like integrity, perseverance, and servant leadership in his business. He emphasizes the importance of putting his faith first and how it has guided his decision-making as TDAY Sports has grown.

· Balancing Faith, School, and TDAY Sports: Managing a growing sports media platform while being a full-time student isn’t easy. Justin shares how his faith helps him stay disciplined and balanced, and how prayer and spiritual reflection are vital in managing his schedule and staying centered in a demanding industry.

· Creating Anti "Brain Rot" Content for Gen-Z: TDAY Sports isn't just about entertainment—it's about offering thoughtful, intentional content for a generation that craves authenticity. Justin shares how his content strategy is designed to fight "brain rot" by providing insightful, educational, and inspiring sports content that engages and uplifts, rather than simply entertains.

· The Future of TDAY Sports and Faith-Driven Leadership: Looking ahead, Justin shares his ambitious plans for expanding TDAY Sports, from content partnerships to reaching a broader audience, all while maintaining the faith-driven principles that have been the cornerstone of his success. He talks about how he trusts God to lead him in growing TDAY Sports into Gen-Z’s go-to sports network.

Takeaways for Listeners:

· How to integrate faith into your business model while staying relevant to a younger audience.

· The importance of creating content that resonates with Gen-Z without sacrificing integrity or quality.

· Practical insights on balancing faith, business, and education as a young entrepreneur.

Don’t miss this inspiring conversation with Justin Leusner, as he shares his journey of faith, sports, and entrepreneurship and how he’s building Gen-Z’s ESPN through TDAY Sports!

Contact Information: Justin Leusner can be contacted via LinkedIn at: https://www.linkedin.com/in/justinleusner/

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