There was a moment when YouTube felt like the most exciting place in Singapore. YouTube channels creating slapstick listicles became media conglomerates overnight, cross-genre collaborations were everywhere, and videos on the Trending tab were the talk of the town.

So why did this ecosystem crash and burn as quickly as it came to prominence? In this episode, OG YouTuber Noah Yap joins us to revisit that short-lived golden age of YouTube, unpack how it inspired (and excluded) a generation of Singaporean creators, and why the same magic would be impossible to recreate today.

Tell You First is an original podcast produced by Mediacorp and Ministry of Funny (@ministryoffunny).

Credits:

Hosted and Produced by Terence Chia (@tchia) and Haresh Tilani (@hareshtilani)

Guest - Noah Yap (@onlynoah)

Sound Engineering - Tristen Yeak (@yeakstreet)

Commissioning Editor - Danny Koordi

If you would like to listen to more, you can follow the podcast on the Melisten App, Spotify, or Apple Podcasts.