What happens when you have the ‘perfect’ corporate job at a top-tier firm with a clear path to partnership, but deep down, you feel a pull towards something else? For Alex Marks, the founder of New York’s cult-favourite ‘Sushi Counter’, that pull wasn’t just a distraction - it was the catalyst for trading a high-flying legal career for a world of total uncertainty.

Before she was serving thousands of rolls a day, Alex was a successful M&A lawyer at the top-tier firm Herbert Smith Freehills. She loved the late nights, the adrenaline, and the "in the trenches" camaraderie. But a dream transfer to New York became the catalyst for her pivot when she faced an immediate culture clash. Realising the US corporate world was an "individual sport" she didn't want to play, Alex was faced with a choice: Stay in a job that wasn't a fit, or risk it all.

She chose risk. Pouring her entire $100,000 USD life savings into an idea, she quit her job and, a week later, signed a lease for a tiny shop to sell the Australian-style sushi she couldn't find anywhere in the city.

In this episode of Pivot Club, Sarah Davidson speaks with Alex about this massive industry leap. They unpack the "messy middle" of her entire journey: From the "primitive" Excel model that convinced her to take the leap, to the humbling reality of hand-filling 50,000 soy sauce fish with a syringe in her living room. Alex shares the unfiltered story of how she navigated intense online backlash just one week after opening and how she scaled from a team of one (plus a supportive boyfriend) to a staff of 30.

Join us for a raw and practical lesson in naive optimism, a look into the grit required to build a business from the ground up and a powerful reminder that sometimes, the fear of regret is far scarier than the fear of failure.

 

THE END BITS:

Want more from Sarah Davidson? Check out her podcast Seize The Yay.

Discover more Mamamia podcasts here.

Feedback: podcast@mamamia.com.au 

Share your story, feedback, or dilemma! Send us a voice message, and one of our Podcast Producers will get back to you ASAP.

Rate or review us on Apple by clicking on the three dots in the top right-hand corner, click Go To Show then scroll down to the bottom of the page, click on the stars at the bottom and write a review.

CREDITS:

Guest: Alex Marks

Host: Sarah Davidson

Executive Producer: Courtney Ammenhauser

Senior Producer: Sally Best

Audio Producer: Thom Lion 


This show was brought to you in partnership with Charles Sturt University. Australia's largest and most experienced online uni. Take the next step. Search Charles Sturt University online. 

Complete our short survey about education for for a chance to win a $1,000 gift voucher in our quarterly draw! https://survey.alchemer.com/s3/8467038/Ch

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures. 

What happens when you have the &lsquo;perfect&rsquo; corporate job at a top-tier firm with a clear path to partnership, but deep down, you feel a pull towards something else? For Alex Marks, the founder of New York&rsquo;s cult-favourite &lsquo;Sushi Counter&rsquo;, that pull wasn&rsquo;t just a distraction - it was the catalyst for trading a high-flying legal career for a world of total uncertainty.
Before she was serving thousands of rolls a day, Alex was a successful M&amp;A lawyer at the top-tier firm Herbert Smith Freehills. She loved the late nights, the adrenaline, and the "in the trenches" camaraderie. But a dream transfer to New York became the catalyst for her pivot when she faced an immediate culture clash. Realising the US corporate world was an "individual sport" she didn't want to play, Alex was faced with a choice: Stay in a job that wasn't a fit, or risk it all.
She chose risk. Pouring her entire $100,000 USD life savings into an idea, she quit her job and, a week later, signed a lease for a tiny shop to sell the Australian-style sushi she couldn't find anywhere in the city.
In this episode of Pivot Club, Sarah Davidson speaks with Alex about this massive industry leap. They unpack the "messy middle" of her entire journey: From the "primitive" Excel model that convinced her to take the leap, to the humbling reality of hand-filling 50,000 soy sauce fish with a syringe in her living room. Alex shares the unfiltered story of how she navigated intense online backlash just one week after opening and how she scaled from a team of one (plus a supportive boyfriend) to a staff of 30.
Join us for a raw and practical lesson in naive optimism, a look into the grit required to build a business from the ground up and a powerful reminder that sometimes, the fear of regret is far scarier than the fear of failure.
&nbsp;
THE END BITS:
Want more from Sarah Davidson? Check out her podcast <a href="https://www.mamamia.com.au/podcasts/seize-the-yay/">Seize The Yay.</a>
Discover more Mamamia podcasts <a href="https://www.mamamia.com.au/podcasts/">here</a>.
Feedback: podcast@mamamia.com.au&nbsp;
Share your story, feedback, or dilemma! Send us a voice message, and one of our Podcast Producers will get back to you ASAP.
Rate or review us on Apple by clicking on the three dots in the top right-hand corner, click Go To Show then scroll down to the bottom of the page, click on the stars at the bottom and write a review.
CREDITS:
Guest: Alex Marks
Host: Sarah Davidson
Executive Producer: Courtney Ammenhauser
Senior Producer: Sally Best
Audio Producer: Thom Lion&nbsp;
 This show was brought to you in partnership with <a href="https://www.csu.edu.au/">Charles Sturt University</a>. Australia's largest and most experienced online uni. Take the next step. Search Charles Sturt University online.&nbsp; Complete our short survey about education for for a chance to win a $1,000 gift voucher in our quarterly draw!&nbsp;<a href="https://survey.alchemer.com/s3/8467038/Ch" data-stringify-link="https://survey.alchemer.com/s3/8467038/Ch" data-sk="tooltip_parent">https://survey.alchemer.com/s3/8467038/Ch</a>
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.&nbsp;

Foreign Policy editor Amelia Lester reassures her Australian friend Mia Freedman that despite a bankrupt, washed up reality star with a criminal record leading the free world things might be... fine. 

Foreign Policy editor Amelia Lester reassures her Australian friend Mia Freedman that despite a bankrupt, washed up reality star with a criminal record leading the free world things might be... fine.

Tell Me It's Going To Be OK

From M&A Law To 'Sushi Counter': Why Alex Marks Risked Her Life Savings

https://api.omny.fm/orgs/3ea926be-9be7-482a-8ac3-a44f016e43d1/clips/5d477222-ba3f-47ed-bce2-b413000425f9/transcript